Social Media Engagement Benchmarks: Latest Statistics and Insights

Social media engagement is crucial for brand visibility; marketers seek data to improve their strategies.

Even before Elon Musk’s NeuraLink, social media has become an integral part of our lives, effectively making people ‘cyborgs’.

This assertion may be out of place but a cyborg is defined as ‘…a living being whose powers are enhanced by computer implants or mechanical body parts’.

That’s all by the way.

Back to it; social media is by far the best way to get to know an individual better.

And this report, uncovers social media engagement statistics and insights across various platforms, providing valuable information to guide your social media marketing practices and strategies.

Social Media Engagement Statistics

1. Facebook:

• Average Engagement Rate: Around 0.09% to 0.16%
• Average Post Reach: Varies based on the number of followers and content type
• Video Engagement: Videos tend to have higher engagement rates compared to other content types.

2. Instagram:

• Average Engagement Rate: Around 1.15% to 2.26%
• Instagram Stories Engagement: Average completion rate is about 70%.
• Hashtags: Posts with 9-12 hashtags tend to get the highest engagement.

3. Twitter:

• Average Engagement Rate: About 0.045% to 0.1%
• Tweet Length: Tweets with 71-100 characters tend to get higher engagement.
• Visual Content: Tweets with images or GIFs often receive more engagement.

4. LinkedIn:

• Average Engagement Rate: Approximately 0.2% to 2%
• B2B Engagement: LinkedIn is highly effective for B2B marketing and professional networking.
• Long-Form Content: Articles and long-form posts often receive higher engagement.

5. TikTok:

• Average Engagement Rate: This can vary widely, but is often higher compared to other platforms.
• Video Content: Short, creative, and engaging videos perform well.
• Hashtag Challenges: User-generated content through challenges can lead to viral engagement.

6. YouTube:

• Average Engagement Rate: Measured by likes, comments, shares, and subscribers.
• Video Length: The ideal video length varies but often falls between 7-15 minutes.
• Thumbnails and Titles: Attention-grabbing thumbnails and relevant titles drive engagement.

7. Pinterest:

• Average Engagement Rate: Around 0.1% to 0.3%
• Visual Appeal: High-quality images with detailed descriptions tend to perform better.
• DIY and Inspirational Content: Pinterest is popular for DIY projects and inspiration.

Conclusion

As we can see from stats, each of the social media offers unique opportunities and challenges, and knowing how to leverage them effectively can make all the difference.

In case you didn’t know all or any of these statistics, now you know!

Leverage them, re-strategize, and thrive!