Launching A Successful Webinar [+ Webinar Software]

A webinar is a virtual web-only event.

Its offline counterpart is the very popular SEMINAR for events, professional meetings, and training.

Though webinars are especially popular for successful product launches, they are just as powerful for bloggers.

Some bloggers rarely know anything about webinars or how to harness this tool.

On the other hand, for years, corporate businesses have used webinars to make reaching out to prospects, connecting with employees, partners, and customers easy, efficient, and cost-effective.

Beyond the confines of a company, content creators- bloggers- can leverage webinars to reach a global audience at a spot.

So,

Why Webinar For Bloggers

Among many benefits, let’s have a sneak-peak of the top 3 reasons a blogger may want to utilize the potential of webinars.

Boosts traffic inflow.
Skyrockets email list growth.
Positively impact revenue.
Overall, webinars perform very well for driving awareness and revenue and can be put to good use in any niche.

At the same time, it’s still very cost-effective.

With A Webinar, you get…

Ask and answer questions in real-time.
Live chat.
Poll for immediate decisions.
Interactive.
Call-to-action.
Cost-effective

As a blogger, if your target audience demographic and potential visitors are on social media, then it becomes much easier to ‘up’ your game by leveraging social media.

One inbuilt feature social media platforms have to achieve is the ‘go live’ feature.

Okay.

Now we know the potentials are massive, so what are the steps to launch a successful webinar?

1. Choose Your Webinar Topic

A webinar could be hosted to discuss a topic or teach it.

It could also be for a product launch to market, marketing a digital product, or a How-to online course promotion.

So choose what your webinar is all about and proceed to the next step.

2. Choose a Launch Date and Time.

Once the first step is in place, it’s time to decide the date and time.

You’ll want to choose a date and time that is suitable for the target audience.

With the date mapped out, there’s now a responsibility to kick off your promotion for the event.

Early and consistent promotion will see more attendees.

If it entails doing paid promotion, then you need to commit some money into marketing your webinar for it to be a success.

3. Create a hashtag for Your Webinar

It’s an era of social media.

As part of your promotion strategy, creating hashtags will allow you to easily get people to talk about the event on social media platforms.

The more people talk about it and share the information, the more others get to know.

4. Send Out Your Webinar Invitations

Paid promotions and social media involvement may be enough.

But as a blogger, you probably have an email list to also send out your initial invitation links and details.

If that’s the case, by all means, do that.

It’s worth it to have your already loyal visitors at your live event.

With or without email lists though, a few bulks will help you give your webinar a boost via search engines and social media.

5. Build Out Webinar Content

Having sent out invitations, we’re almost done with it.

It’s time to choose the method to pass your message across.

The popular way is having a slide presentation with the live view of the presenter (you) in the bottom right corner of the screen.

Based on what suits you, this will be the stage where you build up the content of your webinar based on the topic you chose.

Prepare the slides with Microsoft PowerPoint or any other tools out there that gets the work done.

One important tip you need to go with is that, since you are going to be talking in detail about the content of the slide, it’s recommended to only include the major points.

With this, you will end up not reading the whole time, instead of talking and interacting with the audience.

6. Do a Test Run

Typically a day or hours before the stipulated time of a webinar, the host or hosts go on a test run to make sure everything works.

A test run will go long way even though it may not stop anything that will go run from going wrong during the live session.

7. Host Your Webinar

Today is the D-Day that we’ve been waiting and planning for. It’s time to deliver on all the promises you might have made in the invitation and ads.

Come online as soon as it is time and start connecting with the early birds.

You should introduce yourself and any other co-host(s), then run through why you are the best at what you do as quickly as possible.

Once the introductions have been done, feel free to jump into the meat of whatever you have for your audience.

From the beginning to the finish, always try to crack some jokes, ask questions, etc when possible to create a lively atmosphere.

8. Follow-up With Attendees

Now that the deed is done, it is over, but not really.

Post webinars are the right time to follow up on the attendees of your webinar.

The follow-up will be through the emails they submitted during registration.

By the way, this is one of the benefits of a webinar; boosting email list growth. If you had 1,000 attendees, then you have 1,000 new email lists.

If you check out our Email Marketing section on this blog, you’ll discover the many goodies that come with a large genuine email list.

9. Make Your Webinar Recording Available

Finally, it’s always a great idea to record the whole event and make it available to the public.

That way your webinar keeps getting more views and passing the same message as long as it remains online.

Paid webinars can also be made available for a fee.

To achieve all these, you need webinar software.

What Is A Webinar Software

Webinar software is a type of software that allows people to participate in webinars.

A webinar is a presentation, workshop, or seminar that is transmitted over the Internet.

It allows people from all over the world to participate in a live event.

There are a number of webinar software programs available on the market.

Some of the most popular ones include ClickMeeting, GoToWebinar, and WebEx.

Each webinar software program has its own unique features.

However, most of them offer the ability to do the following:

Host a live webinar
Record the webinar
Upload the webinar
Create a landing page
Send out invitations
Track attendee progress
Manage chat
View analytics

When choosing a webinar software program, it is important to consider the needs of your business.

Some programs are more suited for large businesses, while others are better for small businesses.

Best Webinar Softwares To Launch A Successful Webinar

Some software products are purely made for webinars.

With this webinar software, you are sure to deliver the best quality and effective webinars to your attendees.

1. GoToWebinar

One of the most popular webinar software is GoToWebinar.

GoToWebinar is a webinar software produced by Citrix.

It is one of the most popular webinar software programs on the market, with over 1 million users.

It allows you to hold online meetings and presentations.

You can also record your meetings, and share your screen with participants.

GoToWebinar is easy to use.

You can create a meeting by simply entering the meeting’s web address.

And, you can also invite participants by email, or by entering their email addresses manually.

During a meeting, you can share your screen with participants, or allow them to share their screens with you.

You can also mute participants, or turn off their microphones.

2. Livestorm

Livestorm is a webinar software that is quickly gaining popularity.

It is easy to use and has a lot of features that are helpful for businesses.

Livestorm has a lot of great features, including:

A built-in chat system that lets you communicate with your participants during the webinar.
Recording system that lets you record your webinars and store them for later playback.
A polling system that lets you ask your participants questions during the webinar and get their feedback.
Q&A system that lets you answer questions from your participants during the webinar.

You don’t need any special skills or knowledge to use Livestorm. In turn, this allows you to create a webinar in just a few minutes.

3. WebinarNinja

There are a number of different webinar software options available, but WebinarNinja is one of the most popular choices.

WebinarNinja is a webinar software that is specifically designed for entrepreneurs and small business owners.

It is easy to use and offers a wide range of features, including the ability to create custom landing pages, creates polls and surveys, and track attendance and engagement.

WebinarNinja also offers a number of integrations, including Zapier and WordPress.

This allows users to connect their webinars to other tools and platforms they are using, which can help to increase engagement and ROI.

WebinarNinja is a great choice for businesses that are looking for simple, easy-to-use webinar software.

It offers a wide range of features and integrations and is perfect for entrepreneurs, bloggers, vloggers, influencers, small business owners, etc.

4. EverWebinar

EverWebinar is another webinar software that enables you to create and manage webinars with ease.

With EverWebinar, you can create custom registration pages, manage attendees, create and manage webinars, and more.

EverWebinar is a powerful webinar software that makes webinars easy to create and manage.

5. EasyWebinar

EasyWebinar is another popular webinar software on the market.

It’s easy to use and it’s packed with features that will make your webinars successful.

With EasyWebinar, you can create unlimited webinars, and you can invite an unlimited number of attendees.

You can also create polls and surveys, and you can collect payments from attendees.

EasyWebinar also comes with a built-in CRM system.

This system will help you keep track of your attendees, and it will help you follow up with them after the webinar.

EasyWebinar also comes with a built-in replay system.

This system will help you replay your webinars, and it will help you share them with your attendees.

6. Demio

With Demio Webinar software, you can seamlessly connect with potential and current customers.

It allows you to present your products and services in an interactive way, demonstrating their features and benefits.

One of the most popular webinar software options is Demio.

It is user-friendly and has a wide range of features, making it perfect for online presentations.

Some of the benefits of using Demio include:

Ability to easily create and manage webinars
Easy to track viewer engagement and participation
The ability to embed videos, slideshows, and other multimedia content
Allows you to create custom registration pages.
The ability to generate reports on webinar performance

If you’re looking for an effective way to connect with your customers and promote your products and services, Demio is a great option.

It’s easy to use, has a wide range of features, and helps you track viewer engagement and participation.

7. WebinarJam

WebinarJam is a webinar software that was created by the team at WebinarJam.

It was designed to make webinars easier and more fun for users.

Some of the features that WebinarJam offers include:

A live chat feature that allows users to chat with each other during the webinar
Q&A feature that allows users to ask questions during the webinar
Recording feature that records the webinar so users can watch it later

8. Zoom

Zoom is a great choice of webinar software with its easy-to-use interface, video and audio capabilities, and meeting features.

It is perfect for any type of online meeting and webinars.

You can easily invite participants, share your screen, video, or audio with participants, and the meeting recording feature is great for capturing your meeting or webinar.

The Zoom app is also great for on-the-go meetings.

You can join meetings easily, and the app has great video and audio quality.

9. Google Meet

Google Meet is a webinar software that allows for online meetings with up to 10 participants.

It is a part of the Google Suite for Work, which also includes Gmail, Google Drive, and Google Calendar.

Google Meet is a great option for businesses that want to host online meetings, as it is easy to use and has a number of features that make online meetings more productive.

Google Meet Features

Google Meet has a number of features that make online meetings more productive.

These features include:

A built-in video conferencing system that allows participants to see and hear each other.
Ability to share your screen with other participants.
Record meetings for watching later.
The ability to mute individual participants or the entire meeting
Chat with other participants during the meeting
And a lot more.

So,

Bang On

What do you think? Have you tried a webinar before and what was the outcome, or are you charged up to give it a try?

Let me know in the comments section.

You got this!
CID