17+ Best SERP Tracking Tools [Experts’ Favorites]

Staying ahead of the curve is paramount and one of the most effective ways to achieve this is by harnessing the power of SERP (Search Engine Results Page) tracking tools.

These tools provide invaluable insights into your website’s performance, helping you optimize your SEO strategy and outperform your competition.

What is a SERP Tracking Tool?

A SERP tracking tool is software that monitors the performance of specific keywords in search engine results pages.

It provides detailed insights into keyword rankings, enabling businesses to understand their SEO performance and make data-driven decisions.

Why SERP Tracking Tools are Essential for Your SEO Strategy

SERP tracking tools are not just about tracking keyword positions. They offer a wealth of information that can significantly enhance your SEO strategy.

Here’s why they are indispensable:

1. Competitive Analysis:

SERP tracking tools allow you to monitor your competitors’ keyword rankings. This information can help you understand their SEO strategy and identify opportunities to outrank them.

2. Keyword Performance:

These tools provide detailed reports on how your keywords are performing in different search engines, locations, and devices. This data can help you optimize your keyword strategy and boost rankings.

3. SERP Feature Tracking:

Some SERP tracking tools also track your website’s presence in various SERP features like featured snippets, local packs, and image packs. This can provide additional opportunities to increase your website’s ranking.

What Is The Best SERP Tracking Tools to Consider?

There are numerous SERP tracking tools available in the market, each with different strengths, unique features, and capabilities.

Here are some of the best ones you should consider:

1. Google Search Console:

Google Search Console is a free tool provided by Google itself that offers insights into your website’s performance in Google Search, including keyword rankings.

It’s a must-have for anyone serious about understanding how their site performs in Google’s search results.

Key Features

Track keyword rankings
Monitor website performance
Identify technical issues
Free to use

User Experience

Google Search Console has a user-friendly interface for the most part, and a sound overview with graphs, charts, and a collection of tools to give you insights into different aspects of your website and its performance.

It’s suitable for both beginners and advanced users.

What I Like / Dislike About Google Search Console

Likes:

Free to use
Comprehensive insights
User-friendly

Dislikes:

Limited to Google’s search engine
Can be overwhelming for complete beginners

2. AccuRanker:

AccuRanker is our next renowned SERP tracking tool known for its speed and accuracy. It offers detailed insights into keyword performance and competitive analysis, making it a preferred choice for SEO professionals.

With AccuRanker, you can monitor your rankings across various search engines, including Google, Bing, YouTube (assuming you have a YouTube channel), and Baidu (and yes, there’s a search engine called Baidu).

It’s designed to provide real-time data, allowing you to make informed decisions quickly.

Key Features

Search Engine Support: Google, Bing, YouTube, Baidu
Device and Location Tracking: Track data for any device and location
SERP Feature Tracking: Track all featured elements on the SERP
Competitor Tracking: Monitor up to 10 competitors per domain
Advanced-Data Segmentation: Segment data with tags and filters
Share of Voice: See how much of the market you own
Historical Search Volume: View search volume trends
Advanced Reporting: Customizable reports with your logo
Daily and On-Demand Rank Updates: Manual refresh available
Integration: Google Search Console, Google Analytics, Adobe Analytics, Google Looker Studio
Landing Pages Segmentation: Analyze high-performing landing pages
SERP History: View past search result pages
API Access: Easy-to-use REST API
Unlimited Users and Domains: No restrictions on users or domains

User Experience

AccuRanker user dashboard is intuitive, clean, and straightforward. The tool provides easy navigation and access to various features for both beginners, accustomed users, and even seasoned SEO experts.

Users appreciate the on-demand rank updates and the ability to segment data for better analysis. The integration with other platforms like Google Analytics adds to the convenience, providing a comprehensive view of SEO performance.

Plans and Pricing

AccuRanker has flexible and transparent monthly pricing plans. The cost is determined by the number of keywords you want to track. Here’s what you can expect:

Yearly Payment Discount: Choose an annual payment and receive a 10% discount on your chosen plan.
Upgrade, Downgrade, or Cancel: Change your plan at any time without additional costs.

What I Like / Dislike About AccuRanker

Likes:

Accuracy: Known for delivering 99.9% accurate data globally and locally.
Flexibility: Offers the ability to upgrade, downgrade, or cancel at no cost.
Integration: Seamless integration with various platforms like Google Analytics.
Unlimited Users and Domains: No restrictions enhance collaboration.

Dislikes:

Limited Competitor Tracking: You can only add up to 10 competitors per domain, which might be limiting for some users.

3. Nightwatch:

This one is not just a rank tracker; it’s a full-fledged SEO dashboard that allows you to analyze your performance from various angles. With Nightwatch, you can dig deep into your data, uncovering insights that can guide your SEO strategy.

It’s suitable for agencies, freelancers, and in-house marketers looking to gain a competitive edge.

Key Features

Global and Local SERP Tracking: Monitor rankings on a global scale or drill down to specific cities.
Device-Specific Data: Analyze performance across desktop, mobile, and tablet.
Competitor Analysis: Keep an eye on your main competitors.
Advanced Segmentation: Filter and segment data in multiple ways.
Backlink Monitoring: Track and analyze your backlinks.
Integration with Google Analytics: Combine data for a more comprehensive view.
White Label Reporting: Create branded reports for clients.
Automated Alerts: Receive alerts for significant ranking changes.
Visualizations: Graphs and charts for better data understanding.
API Access: Integrate with other tools or your own system.

User Experience

Nightwatch’s pages from landing pages to the authenticated user dashboard are sleek and modern and most users find it engaging and easy to navigate.

The learning curve ranges from easy for some people to moderate for others and the visualization that turns complex data into understandable insights is particularly praised.

The tool’s flexibility in data segmentation allows users to tailor the dashboard to their unique needs at any time and enhances the overall user experience.

Plans and Pricing

Nightwatch provides various pricing options to cater to different needs:

Starter: $24/month – 100 keywords, 1 user
Optimize: $54/month – 500 keywords, 3 users
Agency: $124/month – 1,500 keywords, 5 users
Enterprise: Custom pricing for larger needs

Each plan comes with a 7-day free trial, and there’s a 20% discount for annual billing.

What I Like / Dislike About Nightwatch

Likes:

Versatility: Offers a wide range of features beyond rank tracking.
Visual Appeal: Graphical representations make data interpretation easier.
Flexible Pricing: Plans to suit various needs and budgets.
Responsive Support: Users appreciate the prompt and helpful customer service.

Dislikes:

Learning Curve: Some users may need time to fully utilize all features.
Limited Keywords in Starter Plan: 100 keywords might be restrictive for some businesses.

4. SERPWoo:

SERPWoo is a SERP rank tracker to monitor not only your own rankings but also your competitors’ performance.

By providing a more in-depth view of SERPs, SERPWoo enables you to understand the bigger picture.

This understanding can lead to more strategic decisions, helping you navigate the ever-changing world of SEO.

Key Features

Competitor Tracking: Monitor the top 100 search results for any keyword.
ORM (Online Reputation Management) Tracking: Monitor your brand across the web.
Local SEO Tracking: Track rankings down to the ZIP code level.
Social Signals: Monitor social media mentions and engagement.
API Access: Integrate with other tools or build custom solutions.
White Label Reporting: Offer branded reports to clients.
Automated Alerts: Stay informed about significant changes.
Customizable Dashboard: Tailor the interface to your needs.

User Experience

SERPWoo’s user experience has a focus on analysis with a customizable dashboard to create a workspace that fits every user’s workflow.

While the tool is packed with features, it maintains a clean interface that’s not too overwhelming.

Users often praise the insights they gain from tracking competitors, something that sets SERPWoo apart from many other rank-tracking tools.

Plans and Pricing

SERPWoo has three main pricing tiers:

Gold: $49.95/month – 750 keywords
Silver: $99.95/month – 1,250 keywords
Bronze: $199.95/month – 2,500 keywords

All plans come with a 14-day free trial, and custom plans are available for larger needs.

What I Like / Dislike About SERPWoo

Likes:

Competitor Focus: Unique insights into the top 100 search results.
Local SERP Tracking: Precise local SEO tracking capabilities.
Flexible Dashboard: Customizable to individual preferences.
Value for Money: Robust features at a competitive price.

Dislikes:

No Backlink Monitoring: Unlike some competitors, SERPWoo doesn’t offer backlink tracking.
Limited Integration: Fewer integration options compared to other tools.

5. Wincher:

Wincher is a dedicated keyword-tracking tool that enables businesses to keep track of their Google rankings.

It’s designed to increase qualitative traffic from organic search by providing data and insights into keyword positions.

The tool is known for its simplicity and effectiveness, catering to both small businesses and large agencies alike.

Key Features

Improve Rankings: Track your positions in the SERP with daily reports.
Outrank Competitors: Know their rankings and beat them with competitive insights.
Discover New Keywords: Find high-volume keywords you didn’t know existed.
Customizable Reports: Gorgeous, fully customizable reports that can be white-labeled in the Business plan.
Competitor Tracking: Get alerts when competitor rankings change and stay one step ahead.

User Experience

Wincher dashboards are designed to make SEO insights clear and actionable, regardless of the user’s expertise level.

The tool provides a bird’s eye view of the whole site, keyword tracking, and daily ranking updates.

You’ll appreciate the ease of logging in and checking sites and keywords within a minute.

Plans and Pricing

The pricing details for Wincher can be found on their pricing page. They offer a 7-day free trial without requiring a credit card.

What I Like / Dislike About Wincher

Likes:

Fast and Easy to Manage: Users appreciate the speed and simplicity of the tool.
Competitive Pricing: Offers a cost-effective solution with valuable features.
Daily Ranking Updates: Keeps users up to date with rank changes.

Dislikes:

Limited Free Trial: Some users may find the 7-day free trial period too short.
Lack of Advanced Features: This may not cater to very advanced SEO needs.

6. Serpwatch

Serpwatch is a modern SEO tool designed to assist marketers and agencies in tracking their keyword rankings.

With a slightly different than normal focus on providing real-time notifications and integration capabilities; Serpwatch shows one of the coolest views of your SEO campaigns.

Serpwatch is one of the SERP tracking tools known for its intuitive user interface, responsive support, and customizable features that cater to your needs.

Key Features

Customizable Notifications: Set up rule-based notifications for significant keyword changes.
Integration with Over 1500 Apps: Automate actions triggered by keyword ranking movements via Zapier.
Google Analytics Integration: Clear view of total organic website search traffic.
Revenue Reports: Accurate rank tracking for revenue estimates based on position and CPC value.
SERP Features Tracking: Historical SERP feature data is accurate to the hour.
Free Competitor Rank Tracking: Monitor the top 10 results without extra keyword checks.
Multi-Geo and Device Tracking: Track keywords for multiple geographies, devices, and search engines in one project.

User Experience

Serpwatch is praised for its exceptional UX/UI, making it a selling point for many users. The tool’s simplicity and intuitive interface have attracted SEO specialists who appreciate the ease of use and the clear presentation of data.

Existing users also commend the support team for their quick response and a white-label experience that doesn’t break the bank.

Plans and Pricing

For detailed information on Serpwatch’s pricing, please refer to their Pricing page.

What I Like / Dislike About Serpwatch

Likes:

Intuitive UI: Users appreciate the user-friendly interface.
Affordable: Compared to other keyword tracking tools, Serpwatch offers a cost-effective solution.
Responsive Support: The support team is known for their quick and helpful responses.
Integration Capabilities: The ability to integrate with various apps adds to its functionality.

Dislikes:

Limited Features in Basic Plans: Some users may find the features in the basic plans to be limited.
Occasional Delays in Data Updates: A few users have reported slight delays in receiving updated data.

7. Serpstat:

Serpstat is a growth hacking tool designed to assist in SEO, PPC, and content marketing and is very known in the community for its SERP tracking capabilities, keyword research, competitor analysis, site audit, and more.

It’s a tool that aims to reduce the time spent on marketing tasks by providing detailed insights and recommendations.

With Serpstat, you can unveil hidden keyword opportunities, sort out technical issues on your site, and even detect AI-generated content.

It’s trusted by over 863,000 users, including your well-known favorite brands like Visa, Uber, and Shopify.

Key Features

Keyword Research: Fast keyword research on any topic with difficulty, search volume, and cost per click.
Competitors Analysis: Analyze competitors’ sites in SEO and PPC strategy.
Site Audit: Find and fix on-site issues to boost Google rankings.
AI Content Generation: Generate articles and meta tags.
Keyword Clustering: Organize keywords by thematic similarity.

User Experience

It’s easy to use, which is key. Users also love the site audit feature, and the training and support provided by Serpstat are highly loud.

Additionally, Serpstat has excellent competitor analysis capabilities and the ability to make teamwork with a multi-user account possible.

Plans and Pricing

You can try Serpstat for 7 days for free, and they also offer a personal demo to find out if it’s a good fit for your team. For detailed pricing information, you can visit their pricing page.

What I Like / Dislike About Serpstat

Likes:
Comprehensive Keyword Research: Users appreciate the extensive keyword research capabilities.
User-Friendly Interface: The UI is considered one of the most intuitive SEO tools.
Effective Site Audit: Users love the site audit feature and the detailed recommendations provided.
Competitor Analysis: Excellent competitor analysis capabilities are highly praised.
Dislikes:
Limited Clustering Options: Some users may find the keyword clustering options limited.
Pricing Transparency: The pricing structure might be confusing for some users.

8. ProRankTracker:

ProRankTracker is a specialized SEO rank tracking and reporting tool trusted by over 60,000 SEO Agencies, enterprises, SEOs, SEMs, and website owners worldwide; now that’s impressive.

A SERP tracking tool designed to provide accurate and up-to-date ranking data.

Here’s an in-depth look at ProRankTracker:

Key Features

100% Accurate SERP Rank Tracking: ProRankTracker ensures reliable rank tracking from any device, offering precision and reliability.
Analyzing Tools: With online views, data visualizations, and charts, users can evaluate their SEO progress and make informed decisions based on insights.
Customized Reporting: Revolutionize your reporting options with automatically generated and sent customized, white-label reports.
Tracking Solutions: From SEO Agencies to In-house SEO Departments and Website Owners, ProRankTracker offers solutions tailored to various needs.
Unbeatable Pricing: ProRankTracker offers unbeatable pricing for large-tracked terms quotas, ranging from thousands to hundreds of thousands of keywords.
Unlimited Features: Includes unlimited saved historical ranking data, sub-accounts, branded reports, and API access for powerful integrations.
Multilingual Support: Reports are available in 13 different languages, allowing local SEO agencies to accurately report to their clients in their own language.
Extreme Customer Support: The support team is always ready to assist with anything you need, ensuring a smooth experience.
Mobile App: Stay updated on the go with instant notifications and a mobile app to view your rankings from anywhere.

User Experience

Customizable reports and data on an intuitive dashboard with easy navigation to the different tracking and reporting tools made specifically to cater to you, beginners, and Pros.

It’s an overall great experience.

Pricing

While the exact pricing details are available on the Plans & Pricing page, ProRankTracker emphasizes unbeatable pricing for any amount of tracked terms needed.

They offer small starter plans that grow with you, making them suitable for different budget ranges.

Likes

Accuracy: Known for delivering 100% accurate reports.
Flexibility: Offers a wide range of features and customization options.
Affordability: Competitive pricing for various tracking needs.
Support: Excellent customer support and assistance.

Dislikes

Complexity for Beginners: Some users who are just starting out may still find the plethora of features overwhelming at first.

9. Sitechecker:

Trusted by well-known brands and governments, Sitechecker is a well-to-do SEO platform that delivers tools to help you with tracking your SERP ranking; monitoring, analyzing, and optimizing your website’s search performance.

Sitechecker consolidates data from Google Analytics, Google Search Console, and its own tools to provide a well-rounded view of your site’s health, organic search traffic, conversions, and revenue on one single dashboard.

Key Features

Website Crawler: Crawl the website for technical issues.
Site Monitoring: Track website changes critical for SEO.
Rank Tracker: Track website positions by keywords.
Backlink Tracker: Track backlinks you have built or found.
SEO Chrome Extension: Chrome plugin for fast on-page checks.
On-Page SEO Checker: SEO audit for specific landing pages.
Dashboard: Customize your dashboard to monitor important search performance metrics.

User Experience

An easy-to-use interface that lets you start your day with a quick overview of the one, or, all the websites you manage (if they are more than one).

You can discover important trends in traffic, visibility, indexed pages, and content.

The platform also provides tools for site monitoring, site audit, rank tracking, and more, all in one place.

There’s also a critical email alert feature that ensures you are the first to know if a website is down or if something critical has occurred.

Plans and Pricing

The pricing details can be found on the Sitechecker pricing page.

What I Like / Dislike About Sitechecker

Likes:

Comprehensive Tools: Offers a wide range of tools for monitoring, analysis, optimization, and reporting.
Integration with Google Tools: Consolidates data from Google Analytics and Google Search Console.
User-Friendly Interface: Easy to navigate and customize according to your needs.

Dislikes:

Limited Free Options: Some users may find the free options limited and may need to upgrade to access more features.

Mangools SERP Tracking Tools:

Mangools includes two distinct tools that cater to different aspects of SEO: SERPChecker and SERPWatcher.

Pricing

Mangools Entry: $19.90 per month
Mangools Basic: $29.90 per month
Mangools Premium: $44.90 per month
Mangools Agency: $89.90 per month

Each plan offers different limits on keyword lookups, SERP lookups tracked keywords, and more.

Let’s explore both to understand their features, pricing and how they can add value to your SEO efforts.

10. Mangools SERPChecker

Overview

SERPChecker is a Google SERP (Search Engine Results Page) analysis tool designed to help you identify the weak spots of your competitors.

It is a SERP tracking tool that provides localized SERPs for over 50,000 locations, including cities, countries, or DMA regions.

Key Features

Localized Search Results: You can analyze SERPs without needing a location-specific IP address. It offers actual previews for various locations.
Google SERP Features Detection: Identify the impact of rich snippets like answer boxes, featured snippets, carousels, etc., on the click-through rate (CTR).
45+ Advanced SEO Metrics: Understand the ranking factors of your competitors with metrics from Mangools, Moz, or Majestic.
Competitor Analysis: Quickly see the strengths and weaknesses of your competition to achieve better rankings.

11. Mangools SERPWatcher

Overview

SERPWatcher is Mangools’ rank tracking tool and part of Mangools’ suite of SEO tools designed to monitor keyword rankings over time.

User Experience

It’s suitable for both beginners and experienced users, providing a mix of simple and advanced data.

12. Morningscore: An All-in-One SEO Tool

Morningscore is an all-in-one SEO tool designed to simplify the complex work of search engine optimization.

With a focus on measurable results, it offers a 14-day free trial to help users explore its features and understand its potential.

Here’s an in-depth look at what Morningscore has to offer:

Key Features

Ecommerce Integration: Morningscore is tailored for ecommerce businesses, helping them attract customers to their webshops and improve their website’s ranking in search results.
Agency Management: For SEO agencies managing multiple client websites, Morningscore provides a simple way to manage projects, set up SEO reports, and showcase the value of SEO to clients.
Marketing Assistance: If you’re in charge of your company’s marketing activities, Morningscore helps you stay on top of your SEO game, even with limited resources.
Comprehensive Tracking: Track your progress and ROI on SEO, analyze competitors, see how you rank on tracked keywords, and fully scan your website to keep track of its health condition.
Community Engagement: Become a Morningscore Captain and join a community of users engaging in each other’s SEO journeys. Share knowledge, ask questions, and collaborate on reaching the highest rank on Google.

Pricing

Morningscore offers three pricing plans, each catering to different needs:

Growth Suite: $65/month
200 Keywords
5 Websites
2 Users
Ideal for small businesses new to SEO.
Professional Suite: $125/month
1000 Keywords
25 Websites
10 Users
Perfect for a smaller agency and pro marketer.
Master Suite: $237/month
2500 Keywords
100 Websites
20 Users
Suitable for professional SEO experts working on numerous projects.

Likes

User-Friendly Interface: Morningscore’s design is intuitive, making SEO entertaining and easy.
Versatility: Whether you’re an ecommerce owner, an agency, or a marketer, Morningscore has features tailored to your needs.
Community Support: The community aspect encourages collaboration and support among users.

Dislikes

Pricing Information: While the pricing is transparent, the suitability of each plan for different business sizes might require further clarification for some users.

User Experience

Morningscore’s users have shared success stories that highlight the tool’s effectiveness.

From small businesses thriving after improving organic traffic to agencies managing multiple projects efficiently, the testimonials reflect positive experiences.

13. Ahrefs: A Robust SEO Toolset for Professionals

Ahrefs is a big name in the SEO community, with a suite of tools that cater to professionals looking to optimize their websites, analyze competitors, and grow their online business.

With a robust set of features and a reputation for accuracy, Ahrefs stands out as a top choice for many SEO experts.

Key Features

Site Explorer: Analyze any website’s backlinks, organic traffic, and ranking keywords.
Keywords Explorer: Research keywords with detailed metrics, including search volume, keyword difficulty, and more.
Site Audit: Scan your website for common SEO issues and get actionable recommendations.
Content Explorer: Discover top-performing content in your niche.
Rank Tracker: Monitor your website’s rankings for specific keywords over time.
Competitive Analysis: Understand your competitors’ strategies and find opportunities to outperform them.

User Experience

Ahrefs is lauded for its user-friendly interface and detailed tutorials that guide users through its various features because there are a lot of them.

The platform is designed for you, beginners and advanced users in mind, offering in-depth insights without overwhelming those new to SEO.

Customer support is also noted for being responsive and helpful.

Plans and Pricing

Ahrefs offers four pricing tiers, each designed to cater to different needs:

Lite: $99/month
1 User
5 Projects
Ideal for freelancers and small businesses.
Standard: $179/month
1 User
10 Projects
Suitable for small to medium-sized businesses.
Advanced: $399/month
3 Users
25 Projects
Designed for larger businesses and agencies.
Agency: $999/month
5 Users
100 Projects
Tailored for large agencies managing multiple clients.

What I Like / Dislike About Ahrefs

Likes:

Accuracy: Ahrefs is renowned for the accuracy of its data, particularly in backlink analysis.
Comprehensive Toolset: Offers a wide range of tools that cover almost every aspect of SEO.
Educational Resources: Provides extensive tutorials and learning materials.

Dislikes:

Pricing: Some users find the pricing to be on the higher side, especially for small businesses.
Limitations on Lower Plans: The Lite and Standard plans have limitations on some features, which might not suit all users.

14. SEMRush

SEMRush is a very extensive digital marketing tool, just as popular and feature-rich as Ahrefs too.

It offers solutions for SEO, PPC, content, social media, and competitive research.

Trusted by over 7+ million marketing professionals, SEMRush aims to make online competition fair and transparent, with equal opportunities for everyone.

Features

SEO Toolkit: SEMRush provides a robust SEO toolkit that includes keyword research, site audit, backlink analysis, and more. It helps in optimizing your website for search engines and improving your rankings.
Content Marketing Toolkit: With tools like the Content Marketplace and Content Outline Builder, SEMRush assists in creating engaging and SEO-friendly content. It also offers ImpactHero for content performance analysis.
PPC and Advertising Toolkit: SEMRush offers tools for Amazon marketing, advertising research, and PPC optimization. It helps in creating effective advertising campaigns that reach the target audience.
Social Media Toolkit: Manage and analyze your social media efforts with SEMRush’s social media tools. It helps in scheduling posts, tracking performance, and engaging with your audience.
Competitive Research Toolkit: Understand your competitors’ strategies and performance with SEMRush’s competitive research tools. Analyze their traffic, search rankings, and more to stay ahead in the market.
Extra Tools: SEMRush offers additional tools like SplitSignal for A/B testing, PageImprove for page optimization, and custom reports for tailored insights.

Pricing

SEMRush offers different pricing plans to suit various needs. You can find detailed pricing information here.

User Experience

SEMRush has a comprehensive toolset and learning resources on a sleek interface.

The SEMRush Academy offers vital SEO skills and official certificates of proficiency in SEO and SEMRush.

What I Like / Dislike About Ahrefs

Likes

Comprehensive toolset for various digital marketing needs
Regular updates with new features and improvements
Extensive educational resources and webinars

Dislikes

Some features may require a learning curve for beginners
Pricing might be on the higher side for small businesses

Key Features

SEO Optimization: Improve your website’s SEO with detailed analysis and recommendations.
Content Creation: Create engaging and optimized content with the help of SEMRush’s content tools.
Competitor Analysis: Stay ahead of the competition by understanding their strategies and performance.
Social Media Management: Manage all your social media channels efficiently with scheduling and analytics.

15. SE Ranking:

SE Ranking provides tools to track SERP and actionable insights to improve search engine rankings.

It is one of the most effective SEO software that offers a suite of tools to let creators, SEO professionals, digital agencies, and business owners, optimize their organic ranking and traffic.

Key Features

Keyword Rank and SERP Tracking: Monitor your keyword rankings across different search engines, locations, and devices.
Website Audit: Analyze your website’s health and identify issues that may be affecting your SEO performance.
Backlink Monitoring: Keep track of your backlinks and analyze their quality and relevance.
Competitor Research: Understand your competitors’ strategies and performance to gain a competitive edge.
Marketing Plan: Get a personalized step-by-step guide to improve your SEO strategy.
Social Media Management: Schedule and analyze your social media posts across various platforms.
White Label: One can offer SE Ranking’s services under your brand name to your clients.

User Experience

SE Ranking has a beautiful and easy-to-navigate interface with detailed tutorials and responsive customer support. Users can quickly get acquainted with the platform and make the most of its features.

Plans and Pricing

SE Ranking offers three main pricing plans, with the option to choose between monthly and annual billing:

Optimum: $31/month (or $25/month billed annually) – Suitable for small businesses and individual users.
Plus: $71/month (or $59/month billed annually) – Ideal for SEO professionals and marketing teams.
Enterprise: $151/month (or $121/month billed annually) – Designed for agencies and large businesses.

What I Like / Dislike About SE Ranking

Likes:

A comprehensive set of tools for various SEO needs.
Customizable and user-friendly interface.
Affordable pricing with flexible plans.
Regular updates and new feature additions.

Dislikes:

Some advanced features may require a learning curve.
Limited integration with other third-party tools.

16. Zenserp:

Zenserp scrapes accurate search results effortlessly. It’s a Google SERP API tool that comes with great functionalities to allow you to obtain the most relevant and up-to-date information from various search engines.

Let’s dive into the details of what makes Zenserp an essential tool for many businesses and developers.

Key Features

Google SERP API: Obtain organic results, ads, featured snippets, and more.
Google Image Search API: Scrape images for specific search queries.
Google Maps Search API: Gather information about shops, cafes, and other local businesses.
Google News API: Scrape the latest news for any given search query.
Google Trends API: Compare the popularity of search phrases.
Google Shopping API: Obtain shopping SERP and product page information.
Reverse Image Search API: Retrieve pages containing a given image.
Youtube Search API: Scrape location-based YouTube search result pages.
Bing, Yandex, and DuckDuckGo Search APIs: Obtain results from other popular search engines.

User Experience

Zenserp provides a seamless user experience with its easy-to-use API. It supports all major programming languages, allowing data to be retrieved by any HTTP client.

The platform also offers a playground for testing and a Postman collection covering all endpoints, including examples. This makes it accessible to both beginners and experienced developers.

Pricing

Zenserp believes in fair pricing and offers 50 API requests per month for free.

The paid plans are flexible and designed to match the size and scope of your project:

Small: Best for hobby projects, $29/mo for 5,000 searches.
Medium: More features, SLA, $89/mo for 20,000 searches.
Large: More requests, $189/mo for 50,000 searches.
Very Large: For large SERP projects, $399/mo for 120,000 searches.

View detailed pricing plans here.

Likes

Generous Free Plan: A great way to start without any investment.
Highly Scalable: Provides enough performance, regardless of your volume.
Maximum Speed: Real-time results powered by strong infrastructure.
Affordable: Pay only for what you need with custom plans available.
Full Coverage: Covers all available snippets and constantly adds new ones.

Dislikes

Limited Free Requests: The free plan might be insufficient for larger projects.
Pricing Tiers: Some features are restricted to higher-tier plans.

17. SEOMonitor:

SEOMonitor is a cutting-edge SEO software that focuses on tracking SEO performance and forecasting organic traffic.

It’s designed to help agencies and in-house teams manage and improve their SEO efforts.

With its unique features and user-friendly interface, SEOMonitor has become a favorite among SEO professionals.

Let’s explore what sets this tool apart.

Key Features

Keyword and SERP Tracking: Monitor rankings for specific keywords across different search engines and locations.
Visibility Score: A unique metric that reflects the actual organic traffic potential of the keywords.
SEO Campaigns: Organize keywords into campaigns and track their performance.
Competitor Analysis: Analyze competitors’ strategies and identify opportunities.
Traffic Segmentation: Segment organic traffic by brand and non-brand keywords.
Forecasting: Predict future organic traffic based on current performance.
Google Analytics Integration: Connect with Google Analytics for comprehensive insights.
White-Label Reports: Create branded reports for clients.

User Experience

SEOMonitor dashboard provides a quick overview of essential metrics, and the tool offers in-depth tutorials and support to guide users.

The platform’s focus on providing actionable insights rather than just data sets it apart.

Plans and Pricing

SEOMonitor offers a variety of pricing plans to cater to different needs:

Small Business: $69/month for 300 keywords.
Medium Business: $169/month for 1,000 keywords.
Large Business: $289/month for 3,000 keywords.
Enterprise: Custom pricing for larger needs.

View detailed pricing plans here.

What I Like / Dislike About SEOMonitor

Likes:

Visibility Score: A unique and valuable metric for understanding keyword potential.
User-Friendly Interface: Easy to navigate and understand.
Comprehensive Support: Extensive tutorials and responsive support team.
White-Label Reporting: Great for agencies needing to provide branded reports.
Forecasting Tool: Helps in planning and setting realistic expectations.

Dislikes:

Pricing: This can be on the higher side for small businesses or freelancers.
Limited Free Trial: The free trial might not be sufficient to explore all features.

18. Ranktracker:

Ranktracker offers more than just keyword and SERP rank tracking.

It’s designed to provide a 360-degree view of your SEO efforts, including keyword suggestions, competitor analysis, traffic volume, and more.

With its robust features and user-centric approach, Ranktracker has become a go-to tool for many creators, SEO professionals, and marketers.

Let’s delve into what makes this tool a valuable asset.

Key Features

Keyword Rank and SERP Tracking: Monitor keyword rankings across various search engines, devices, and locations.
Keyword Research: Discover new keywords and analyze their potential.
Competitor Analysis: Keep an eye on competitors’ strategies and performance.
SERP Analysis: Understand the search engine results page (SERP) landscape for specific keywords.
Local SEO Tracking: Track rankings for local search results.
White-Label Reporting: Create customized, branded reports.
Integration with Other Tools: Seamlessly integrate with Google Analytics, Google Search Console, and more.

User Experience

Ranktracker offers a sleek and intuitive interface that caters to both beginners and experts. The dashboard is well-organized, providing quick access to essential metrics and insights.

Also, has detailed tutorials and responsive customer support, so users can easily navigate through the platform and make the most of its features.

Plans and Pricing

Ranktracker provides flexible pricing options to suit various needs:

Starter: $29/month for 250 keywords.
Pro: $69/month for 1,000 keywords.
Agency: $129/month for 2,500 keywords.
Enterprise: Custom pricing for larger requirements.

View detailed pricing plans here.

What I Like / Dislike About Ranktracker

Likes:

Comprehensive Keyword Research: Offers valuable insights for keyword planning.
Flexible Pricing: Suitable for different business sizes and budgets.
Local SEO Tracking: Essential for businesses targeting local markets.
White-Label Reporting: Allows agencies to create branded reports.
Responsive Support: Quick and helpful customer service.

Dislikes:

Limited Free Version: The free version has significant limitations.
Learning Curve: Some features may require time to fully understand.
Occasional Delays in Updates: Some users have reported delays in ranking updates.

Frequently Asked Questions about SERP Tracking Tools

What is a SERP Tracking Tool?

A SERP tracking tool is software that monitors the performance of specific keywords in search engine results pages, providing insights into keyword rankings and SEO performance.

Why are SERP Tracking Tools essential?

They enable competitive analysis, keyword performance tracking, and SERP feature tracking, helping businesses understand their SEO strategy and identify opportunities to improve visibility.

Can I use a free SERP Tracking Tool?

Yes, some tools like Google Search Console are free, while others offer free trials or freemium versions with limited features.

How do SERP Tracking Tools help with competitive analysis?

SERP tracking tools allow you to monitor competitors’ keyword rankings, understand their SEO strategy, and identify opportunities to outrank them.

What are some popular SERP Tracking Tools?

Some popular tools include Google Search Console, AccuRanker, Nightwatch, SERPWoo, Wincher, Serpwatch, Serpstat, ProRankTracker, and Ahrefs.

How do I choose the right SERP Tracking Tool for my needs?

Consider your specific needs, budget, and desired features. Many tools offer free trials, allowing you to test them before committing to a subscription.

Conclusion

SERP tracking tools are an essential part of any SEO strategy. They provide the insights you need to optimize your keyword strategy, understand your competition, and improve your website’s ranking in search engine results.

If you can do just, as little as picking a tool, you can take your SEO efforts to the next level.

For more insights on the best rank-tracking software tools, check out this guide on the best rank-tracking software.