9 Best Rank Tracking Software Tools [Reviewed and Ranked]
SEMrush
#1|Businesses of all sizes.
Ahrefs
#2|Businesses of all sizes.
Moz
#3|Businesses of all sizes.
Rank tracking tools are essential tools for any digital marketer or business owner looking to optimize their website’s search engine ranking.
With the right rank tracking tool, you can easily monitor your website’s ranking on search engines like Google and Bing, as well as your competitors’ rankings.
This allows you to see how your website is performing in search results, identify areas for improvement, and make informed decisions about your SEO strategy.
But with so many rank-tracking tools available, it can be overwhelming to choose the best one for your needs.
In this guide, we will review the top-rank tracking tools and help you understand the benefits of using each one.
We’ll also answer some frequently asked questions about rank-tracking tools to help you get started.
What Is The Best Rank Tracking Tool?
Here are my top picks for the best rank-tracking tools.
1. SEMrush
SEMrush is a comprehensive SEO tool that offers rank tracking as one of its many features. It allows you to track your website’s rankings on Google, Bing, and Yahoo, as well as your competitors’ rankings.
You can also see the top pages for each keyword and get insight into your competitors’ traffic and top keywords.
Pros
- Wide range of SEO features.
- Comprehensive keyword research tools.
- Accurate rank tracking.
- Robust reporting features.
Cons
- Expensive compared to some other rank-tracking tools.
- User interface can be overwhelming for beginners.
How to get started
To get started with SEMrush, sign up for an account and enter your website’s URL. From there, you can add keywords to track and set up your rank-tracking preferences.
2. Ahrefs
Ahrefs is another comprehensive SEO tool that offers rank tracking as a key feature.
It allows you to track your website’s rankings on Google and Bing, as well as your competitors’ rankings.
You can also see the top pages for each keyword and get insight into your competitors’ backlinks and top keywords.
Pros
- Wide range of SEO features.
- Comprehensive keyword research tools.
- Accurate rank tracking.
- Robust reporting features.
Cons
- Expensive compared to some other rank-tracking tools.
- User interface can be overwhelming for beginners.
How to get started
To get started with Ahrefs, sign up for an account and enter your website’s URL. From there, you can add keywords to track and set up your rank-tracking preferences.
3. Moz
Moz is a well-respected SEO tool that offers rank tracking as a key feature. It allows you to track your website’s rankings on Google and Bing, as well as your competitors’ rankings.
You can also see the top pages for each keyword and get insight into your competitors’ backlinks and top keywords.
Pros
- Wide range of SEO features.
- Comprehensive keyword research tools.
- Accurate rank tracking.
- Robust reporting features.
Cons
- Expensive compared to some other rank-tracking tools.
- User interface can be overwhelming for beginners.
How to get started
To get started with Moz, sign up for an account and enter your website’s URL. From there, you can add keywords to track and set up your rank-tracking preferences.
4. SERPstat
SERPstat is a budget-friendly rank-tracking tool that offers a range of SEO features in addition to rank tracking.
It allows you to track your website’s rankings on Google and Bing, as well as your competitors’ rankings.
You can also see the top pages for each keyword and get insight into your competitors’ backlinks and top keywords.
Pros
- Affordable compared to some other rank-tracking tools.
- Wide range of SEO features.
- Comprehensive keyword research tools.
- Accurate rank tracking.
- Robust reporting features.
Cons
- Limited to tracking rankings on Google and Bing.
How to get started
To get started with SERPstat, sign up for an account and enter your website’s URL. From there, you can add keywords to track and set up your rank-tracking preferences.
5. RankRanger
RankRanger is a rank-tracking tool that offers a range of SEO features in addition to rank tracking.
It allows you to track your website’s rankings on Google, Bing, and Yahoo, as well as your competitors’ rankings.
You can also see the top pages for each keyword and get insight into your competitors’ backlinks and top keywords.
Pros
- Affordable compared to some other rank-tracking tools.
- Wide range of SEO features.
- Comprehensive keyword research tools.
- Accurate rank tracking.
- Robust reporting features.
Cons
- Limited to tracking rankings on Google, Bing, and Yahoo.
How to get started
To get started with RankRanger, sign up for an account and enter your website’s URL. From there, you can add keywords to track and set up your rank-tracking preferences.
6. MonsterInsights
MonsterInsights is a popular WordPress plugin that offers rank tracking as one of its many features.
It allows you to track your website’s rankings on Google and Bing, as well as your competitors’ rankings.
You can also see the top pages for each keyword and get insight into your competitors’ backlinks and top keywords.
Pros
- Easy to set up and use for WordPress users.
- Wide range of SEO and analytics features.
- Comprehensive keyword research tools.
- Accurate rank tracking.
- Robust reporting features.
Cons
- Limited to tracking rankings on Google and Bing.
- Only available for WordPress users.
How to get started
To get started with MonsterInsights, install the plugin on your WordPress site and enter your website’s URL. From there, you can add keywords to track and set up your rank-tracking preferences.
7. SERPWatcher by Mangools
SERPWatcher is a rank-tracking tool offered by Mangools, a popular SEO toolset.
It allows you to track your website’s rankings on Google and Bing, as well as your competitors’ rankings.
You can also see the top pages for each keyword and get insight into your competitors’ backlinks and top keywords.
Pros
- Affordable compared to some other rank-tracking tools.
- Wide range of SEO features.
- Comprehensive keyword research tools.
- Accurate rank tracking.
- Robust reporting features.
Cons
- Limited to tracking rankings on Google and Bing.
How to get started
To get started with SERPWatcher, sign up for an account and enter your website’s URL. From there, you can add keywords to track and set up your rank-tracking preferences.
8. SE Ranking
SE Ranking is a comprehensive SEO tool that offers rank tracking as one of its many features.
It allows you to track your website’s rankings on Google, Bing, and Yahoo, as well as your competitors’ rankings.
You can also see the top pages for each keyword and get insight into your competitors’ backlinks and top keywords.
Pros
- Wide range of SEO features.
- Comprehensive keyword research tools.
- Accurate rank tracking.
- Robust reporting features.
Cons
- User interface can be overwhelming for beginners.
How to get started
To get started with SE Ranking, sign up for an account and enter your website’s URL. From there, you can add keywords to track and set up your rank tracking preferences.
9. Advanced Web Ranking
Advanced Web Ranking is a comprehensive SEO tool that offers rank tracking as one of its many features.
It allows you to track your website’s rankings on Google, Bing, and Yahoo, as well as your competitors’ rankings.
You can also see the top pages for each keyword and get insight into your competitors’ backlinks and top keywords.
Pros
- Wide range of SEO features.
- Comprehensive keyword research tools.
- Accurate rank tracking.
- Robust reporting features.
Cons
- User interface can be overwhelming for beginners.
How to get started
To get started with Advanced Web Ranking, sign up for an account and enter your website’s URL. From there, you can add keywords to track and set up your rank tracking preferences.
Benefits of Using Rank Tracking Tools
There are several benefits to using rank tracking tools, including:
Improved visibility
By tracking your website’s search engine rankings, you can see how visible your website is in search results. This can help you understand which keywords and pages are performing well and which ones need improvement.
Competitive analysis
Rank tracking tools can also help you see how your competitors are ranking for specific keywords. This can give you insight into their SEO strategies and help you identify opportunities to improve your own rankings.
Time-saving
Manually tracking your website’s search engine rankings can be time-consuming and error-prone. Rank tracking tools make it easy to track your rankings quickly and accurately, so you can focus on other aspects of your SEO strategy.
Enhanced reporting
Many rank tracking tools offer robust reporting features that allow you to see your rankings over time, track the impact of your SEO efforts, and identify areas for improvement.
Frequently Asked Questions About Rank Tranking Tools
It’s generally recommended to track your rankings at least once a week, but more frequent tracking may be necessary depending on your SEO goals and the competitiveness of your industry.
Yes, many rank-tracking tools offer the ability to track local rankings in addition to global rankings. Simply enter your location or target country when setting up your rank tracking preferences.
While Google Analytics does provide some basic ranking data, it’s not as comprehensive as a dedicated rank-tracking tool. A rank tracking tool can give you more detailed and accurate ranking information, as well as additional features like keyword research and competitor analysis.
Conclusion
Rank tracking tools are essential for any digital marketer or business owner looking to optimize their website’s search engine ranking.
By tracking your website’s rankings and understanding your competitors’ rankings, you can make informed decisions about your SEO strategy and identify areas for improvement.
