11+ Best Facebook Marketing Software Tools [Detailed Review]

Facebook is one of the most popular social media platforms with over 2.7 billion monthly active users.

It provides a great opportunity for businesses to reach a large audience and increase their brand awareness.

However, managing a Facebook marketing campaign can be time-consuming and overwhelming.

This is where Facebook marketing tools come in.

Facebook marketing tools are software or platforms that help businesses automate, optimize, and analyze their Facebook marketing efforts.

These tools can save time, improve efficiency, and increase the effectiveness of your Facebook marketing campaign.

In this guide, we will review some of the best Facebook marketing tools available.

We will cover their features, benefits, pros and cons, and how to get started with each tool.

We will also answer some frequently asked questions about Facebook marketing tools.

What Is The Best Facebook Marketing Tool?

Here are my top picks of the best Facebook marketing tools.

1. Hootsuite

#1|Small businesses and agencies.

Manage multiple social media accounts from one dashboard, schedule posts, and track analytics.

Hootsuite

Hootsuite is a popular social media management platform that is used by businesses of all sizes. It allows you to manage multiple social media accounts from one dashboard, schedule posts, and track analytics. Hootsuite also offers a variety of other features, such as the ability to create reports, measure your ROI, and collaborate with team members.

➹Hootsuite

Hootsuite is a social media management platform that allows businesses to manage their social media presence, including Facebook, from one dashboard.

It allows you to schedule posts, monitor conversations, and analyze the performance of your social media campaigns.

Benefits of using Hootsuite

Saves time by allowing you to schedule posts in advance.
Provides a single dashboard to manage all your social media accounts.
Allows you to monitor and engage with users in real time.
Provides analytics and insights to measure the performance of your campaigns.

Pros

Easy to use and navigate.
Supports a wide range of social media platforms.
Offers a free plan for small businesses.

Cons

Limited features on the free plan.
Some users may find the interface cluttered.
To get started with Hootsuite, simply sign up for a free account and connect to your Facebook page.
You can then schedule posts, monitor conversations, and analyze your performance.

2. Buffer

#2|Small businesses and individuals.

Schedule posts across multiple social media platforms, collaborate with team members, and get insights into your performance.

Buffer

Buffer is a social media scheduling tool that is designed for small businesses and individuals. It allows you to schedule posts across multiple social media platforms, collaborate with team members, and get insights into your performance. Buffer also offers a free plan, which makes it a good option for businesses on a budget.

➹Buffer

Buffer is another social media management tool that allows businesses to schedule and publish social media posts, including on Facebook.

It also provides analytics and insights to measure the performance of your campaigns.

Benefits of using Buffer

Saves time by allowing you to schedule posts in advance.
Offers a simple and intuitive interface.
Provides analytics and insights to measure the performance of your campaigns.

Pros

Easy to use and navigate.
Offers a free plan for small businesses.
Supports a wide range of social media platforms.

Cons

Limited features on the free plan.
Some users may find the scheduling options too basic.
To get started with Buffer, simply sign up for a free account and connect your Facebook page.
You can then schedule posts, monitor performance, and analyze your results.

3. Agorapulse

#3|Agencies and businesses of all sizes.

Manage social media interactions, track analytics, and collaborate with team members.

Agorapulse

Agorapulse is a social media management platform that is designed for agencies and businesses of all sizes. It offers a comprehensive set of features, including the ability to manage social media interactions, track analytics, and collaborate with team members. Agorapulse also offers a free trial, so you can try it out before you commit to a paid plan.

➹Agorapulse

Agorapulse is a social media management tool that helps businesses manage their Facebook presence and measure the success of their campaigns.

It allows you to schedule posts, monitor conversations, and analyze the performance of your campaigns.

Benefits of using Agorapulse

Saves time by allowing you to schedule posts in advance.
Provides a single dashboard to manage all your social media accounts.
Allows you to monitor and engage with users in real time.
Provides analytics and insights to measure the performance of your campaigns.

Pros

Easy to use and navigate.
Offers a wide range of features for managing and analyzing your campaigns.
Supports a wide range of social media platforms.

Cons

Some users may find the pricing expensive.
Some users may find the interface cluttered.
To get started with Agorapulse, simply sign up for an account and connect to your Facebook page.
You can then schedule posts, monitor conversations, and analyze your performance.

4. Facebook Ads Manager

Facebook Ads Manager is a tool provided by Facebook itself to help businesses create and manage their Facebook ad campaigns.

It allows you to create targeted ads, set budgets, and schedules, and track the performance of your campaigns.

Benefits of using Facebook Ads Manager

Provides a wide range of targeting options to reach the right audience.
Allows you to set budgets and schedules for your campaigns.
Provides analytics and insights to measure the performance of your campaigns.

Pros

Easy to use and navigate.
Offers a wide range of features for creating and managing Facebook ads.
Integration with Facebook’s extensive user data for targeting options.

Cons

Some users may find the interface cluttered.
Some users may find the learning curve steep for more advanced features.
To get started with Facebook Ads Manager, simply login to your Facebook account and go to the Ads Manager section.
From there, you can create and manage your ad campaigns.

5. SocialPilot

SocialPilot is a social media management tool that helps businesses schedule and publishes content on multiple social media platforms, including Facebook.

It also provides analytics and insights to measure the performance of your campaigns.

Benefits of using SocialPilot

Saves time by allowing you to schedule posts in advance.
Offers a wide range of features for managing and analyzing your campaigns.
Supports a wide range of social media platforms.

Pros

Easy to use and navigate.
Offers a free plan for small businesses.
Allows you to collaborate with team members.

Cons

Limited features on the free plan.
Some users may find the interface cluttered.
To get started with SocialPilot, simply sign up for an account and connect your Facebook page.
You can then schedule posts, monitor performance, and analyze your results.

6. Canva

Canva is a graphic design platform that allows businesses to create professional-looking graphics and designs for social media, including Facebook.

It offers a wide range of templates and design tools to help businesses create visually appealing content.

Benefits of using Canva

Offers a wide range of templates and design tools for creating professional-looking graphics.
Easy to use and navigate, even for users with no design experience.
Offers a free plan for small businesses.

Pros

Wide range of templates and design options.
Easy to use interface.
Offers a free plan for small businesses.

Cons

Some users may find the interface cluttered.
Some advanced features may require a paid subscription.
To get started with Canva, simply sign up for a free account and choose the “Social Media” template to create graphics for your Facebook campaigns.

7. MobileMonkey

MobileMonkey is a chatbot platform that allows businesses to create chatbots for Facebook Messenger.

Chatbots can automate customer interactions and help businesses save time and improve efficiency.

Benefits of using MobileMonkey

Allows businesses to automate customer interactions through chatbots.
Saves time and improves efficiency.
Offers a wide range of features for creating and managing chatbots.

Pros

Wide range of features for chatbot creation and management.
Easy to use and navigate.
Offers a free plan for small businesses.

Cons

Some users may find the learning curve steep for more advanced features.
Some users may find the pricing expensive for larger businesses.
To get started with MobileMonkey, simply sign up for an account and connect to your Facebook page.
You can then create and manage your chatbot.

8. Quuu Promote

Quuu Promote is a content promotion platform that helps businesses promote their content on social media, including Facebook.

It allows businesses to target specific users and industries to increase the reach and engagement of their content.

Benefits of using Quuu Promote

Increases the reach and engagement of your content on social media.
Allows businesses to target specific users and industries.
Offers a wide range of features for managing and analyzing your content promotion efforts.

Pros

Wide range of features for content promotion.
Allows businesses to target specific users and industries.
Easy to use and navigate.

Cons

Some users may find the pricing expensive.
Some users may find the learning curve steep for more advanced features.
To get started with Quuu Promote, simply sign up for an account and connect to your Facebook page.
You can then choose the content you want to promote and target specific users and industries.

9. SendinBlue

SendinBlue is an email marketing and SMS marketing platform that allows businesses to create and send marketing campaigns, including on Facebook.

It offers a wide range of features for creating and managing campaigns, as well as analytics and insights to measure their performance.

Benefits of using SendinBlue

Allows businesses to create and send marketing campaigns through email and SMS.
Offers a wide range of features for creating and managing campaigns.
Provides analytics and insights to measure the performance of your campaigns.

Pros

Wide range of features for email and SMS marketing.
Easy to use and navigate.
Offers a free plan for small businesses.

Cons

Some users may find the interface cluttered.
Some advanced features may require a paid subscription.
To get started with SendinBlue, simply sign up for an account and connect to your Facebook page.
You can then create and send marketing campaigns through email and SMS.

10. OneStream Live

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OneStream Live is a live-streaming platform that allows businesses to stream video content on Facebook and other social media platforms.

It offers a wide range of features for creating and managing live streams, as well as analytics and insights to measure their performance.

Benefits of using OneStream Live

Allows businesses to stream video content on Facebook and other social media platforms.
Offers a wide range of features for creating and managing live streams.
Provides analytics and insights to measure the performance of your live streams.

Pros

Wide range of features for live streaming.
Easy to use and navigate.
Offers a free plan for small businesses.

Cons

Some users may find the interface cluttered.
Some advanced features may require a paid subscription.
To get started with OneStream Live, simply sign up for an account and connect to your Facebook page.
You can then create and manage your live streams.

11. Headline Analyzer by CoSchedule

headlineanalyzer headline analyzer by coschedule

Headline Analyzer by CoSchedule is a tool that helps businesses create compelling and effective headlines for their content.

It analyzes the emotional and SEO impact of a headline and provides recommendations for improvement.

Benefits of using Headline Analyzer by CoSchedule

Helps businesses create compelling and effective headlines.
Analyzes the emotional and SEO impact of a headline.
Provides recommendations for improvement.

Pros

Easy to use and navigate.
Offers a free plan for small businesses.
Wide range of features for analyzing and improving headlines.

Cons

Some users may find the interface cluttered.
Some advanced features may require a paid subscription.
To get started with Headline Analyzer by CoSchedule, simply visit the website and enter your headline.
The tool will analyze the emotional and SEO impact and provide recommendations for improvement.

12. SocialBee

SocialBee is a social media management tool that helps businesses manage and optimize their social media presence, including on Facebook.

It allows businesses to schedule posts, monitor conversations, and analyze the performance of their campaigns.

Benefits of using SocialBee

Saves time by allowing businesses to schedule posts in advance.
Offers a wide range of features for managing and analyzing social media campaigns.
Supports a wide range of social media platforms.

Pros

Wide range of features for social media management.
Easy to use and navigate.
Allows businesses to collaborate with team members.

Cons

Some users may find the pricing expensive.
Some users may find the interface cluttered.
To get started with SocialBee, simply sign up for an account and connect to your Facebook page.
You can then schedule posts, monitor conversations, and analyze your performance.

Frequently Asked Questions about Facebook Marketing Tools

Are Facebook marketing tools worth it?

Facebook marketing tools can be a valuable investment for businesses looking to increase their brand awareness and reach on the platform. These tools can save time, improve efficiency, and increase the effectiveness of your campaigns. However, it’s important to consider your business needs and budget before choosing a tool.

Which is the best Facebook marketing tool?

The best Facebook marketing tool will depend on your business needs and budget. Some popular options include Hootsuite, Buffer, Agorapulse, Facebook Ads Manager, and SocialPilot. It’s important to research and compares the features and pricing of each tool before making a decision.

How much do Facebook marketing tools cost?

The cost of Facebook marketing tools can vary greatly. Some tools offer free plans for small businesses, while others have paid plans with monthly or annual subscription fees. It’s important to consider your business needs and budget when choosing a tool.

Conclusion

Facebook marketing tools can be a valuable resource for businesses looking to increase their presence on the platform and reach a large audience.

These tools can save time, improve efficiency, and increase the effectiveness of your campaigns.
In this guide, we reviewed some additional Facebook marketing tools, including Canva, MobileMonkey,

Quuu Promote, SendinBlue, OneStream Live, Headline Analyzer by CoSchedule, and SocialBee.

We covered their features, benefits, pros and cons, and how to get started with each tool.

We also answered some frequently asked questions about Facebook marketing tools.