Hootsuite vs Buffer Review

There are a lot of social media management tools on the market, but two of the most popular are Hootsuite and Buffer, so let’s compare Hootsuite vs Buffer.

They both have their pros and cons, so let’s take a look at them side by side.

By the time we are done, you will know exactly which one to choose based on your needs and why.

So let’s start with a little overview of Hootsuite vs Buffer.

What is Hootsuite?

Hootsuite is a comprehensive platform that lets you manage all your social media accounts in one place.

You can post updates, schedule posts, track analytics, and more.

It’s generally a great tool for businesses that want to have a strong social media presence.

It provides users with a dashboard where they can view all of their social media accounts in one place, schedule posts, track mentions, and analyze their social media analytics.

Organizations can use Hootsuite to help them better understand their social media followers, what content is resonating with them, and how they can improve their social media strategies.

The host of tools provided by Hootsuite for individuals and businesses helps them grow their social media presence

Basic Features of Hootsuite

• Connect to multiple social media accounts, including Facebook, Twitter, LinkedIn, Google+, Foursquare, and YouTube.
• The ability to schedule posts and tweets.
• Track and measure the performance of posts and tweets.
• The ability to create reports and insights about social media activity.
• Simple way to team up with other users to collaborate on social media activity

What is Buffer

Buffer on the other hand is also a more basic social media management tool that lets you schedule posts for individual social media accounts.

It doesn’t offer the same level of analytics as Hootsuite, but it’s a great option for small businesses or individuals who want to schedule posts without having to manage multiple accounts.

Buffer makes it easy to share content from websites and other social media platforms and provides analytics to help businesses track how well their content is performing.

It also offers a suite of tools to help businesses grow their social media following, including scheduling posts, analyzing followers, and identifying influential users.

Buffer is free to use for individuals, and businesses can choose from a variety of paid plans that offer additional features and support.

Basic Features of Buffer

Buffer is an intuitive and easy-to-use social media management tool that helps you effectively manage your social media accounts.

It allows you to schedule posts, track stats and collaborate with team members.

Some of the basic features of Buffer include:

1. Schedule Posts

You can easily schedule your posts for the future using Buffer.

2. Track Stats

Buffer provides you with in-depth insights into your social media performance.

3. Collaborate With Team Members

Buffer allows you to collaborate with team members, so you can all work together to manage your social media accounts.

If you are looking for a tool that can help you effectively manage your social media accounts, Buffer is worth considering.

Hootsuite vs Buffer

1. Hootsuite vs Buffer Pricing: Hootsuite Pricing

Hootsuite and Buffer are two of the most popular social media management and automation tools, and both offer a variety of pricing plans to fit different needs.

Buffer Plans and Pricing

Hootsuite offers Free plans, Essentials, Team, and Agency plans.

Free Plan: $0/month per social channel, for individuals and businesses getting started with social media.

The Free plan comes with basic publishing tools and a free landing page builder.

Essentials: $5/month per social channel, for professionals who use publishing, analytics & engagement tools.

Essential plan subscribers enjoy basic publishing tools, free landing page builders, planning and publishing tools, analytics tools, and engagement tools.

Team: $10/month per social channel, for teams who want unlimited user seating, collaboration, and reporting.

The features of Buffer’s Team package include basic publishing tools, landing page builders, planning and publishing tools, analytics tools, engagement tools, unlimited team members & clients, draft collaboration tools, and easy, clear exportable reports.

Agency:</strong: $100/month for 10 social channels, for marketing agencies with 10 or more social channels- All Team features plus, custom access & permissions, agency-friendly pricing, etc.

Hootsuite Plans and Pricing

Free 30-day trial on all plans
Professional: $49/month

• 1 user
• 10 social accounts
• Schedule unlimited posts
• Access messages in one inbox
• Schedule posts in advance
• Schedule multiple posts at a time.

Team: $129/month

• 3 users
• 20 social accounts
• Schedule unlimited posts
• Access messages in one inbox
• Schedule posts in advance
• Schedule multiple posts at a time
• Manage team access and roles with permissions, assign posts or comments to team members.

Business: $739/month

• Free demo
• 5 users
• 35 social accounts
• Schedule unlimited posts
• Access messages in one inbox
• Schedule posts in advance
• Schedule multiple posts at a time
• Manage team access and roles with permissions
• Assign posts or comments to team members
• Review messages before they publish
• Extend the functionality with premium apps
• 24/7 priority support

Enterprise: Custom pricing.

• 5+ users
• 50+ social accounts
• Schedule unlimited posts
• Access messages in one inbox
• Schedule posts in advance
• Schedule multiple posts at a time
• Manage team access and roles with permissions
• Automatically assign posts or comments to team members
• Review messages before they publish
• Extend the functionality with premium apps
• 24/7 priority support
• Receive a quarterly business review
• Hootsuite Social Advertising
• Promote unlimited posts
• Report on team performance
• Custom solutions

Who Won Based on Hootsuite vs Buffer Pricing?

Hootsuite’s lowest-cost plan is $49/month, while Buffer’s lowest-cost plan is $0/month.

Hootsuite’s most expensive plan is their custom unpriced plan and their enterprise plan of $739/month, while Buffer’s most expensive plan is the $100/month Agency plan.

So, pricing-wise, Buffer is the WINNER!

2. Hootsuite vs Buffer Pros and Cons?

Hootsuite Pros:

• A large user base
• Many features, including scheduling, analytics, and team management
• Integrates with a variety of social media platforms

Hootsuite Cons:

• Can be expensive, depending on the features you need
• Can be complex to use, especially for beginners
• Not always the best platform for small businesses

Buffer Pros:

• Inexpensive compared to Hootsuite
• Very user-friendly
• Integrates with a variety of social media platforms

Buffer Cons:

• Does not have as many features as Hootsuite
• It’s not as widely used as Hootsuite
• Lacks team management features

3. Hootsuite vs Buffer Based on The number of Social Media Accounts Available

Buffer and Hootsuite are both social media management platforms that allow you to manage your social media accounts.

They both offer a free and paid version, and they both offer a variety of features.

Hootsuite offers more social media accounts than Buffer.

Hootsuite offers support for Facebook, Twitter, LinkedIn, Instagram, YouTube, and WordPress.

While Buffer only offers support for Facebook, Twitter, LinkedIn, and Instagram.

Overall, Hootsuite is a more comprehensive social media management platform than Buffer.

If you need to manage social media accounts for multiple platforms, Hootsuite is the better option, hence the WINNER for this category.

By the way, if you only need to manage Facebook and Twitter accounts, Buffer may be a better option.

4. Hootsuite vs Buffer based on Overall ease-of-use

Hootsuite is a comprehensive social media management tool so is a little more difficult to use than Buffer, but it offers more features and flexibility.

Buffer’s simple interface and easy navigation make it easier to use than Hootsuite.

So based on overall ease-of-use, BUFFER wins on this section of Hootsuite vs Buffer.

5. Hootsuite vs Buffer based on Post scheduling functionality

Here’s a look at how Hootsuite and Buffer compare when it comes to posting schedules:

Hootsuite

Hootsuite offers three different post scheduling options:

1. Auto-schedule: With Auto-schedule, Hootsuite will automatically determine the best time to send your post based on when your followers are most active.
2. Scheduled Posts: With Scheduled posts, you can manually choose the date and time you want your post to be sent.
3. Queue: The Queue lets you add posts to be sent at a later time. You can add posts to the Queue manually, or set up Hootsuite to automatically add posts from your RSS feed or Twitter stream.

Buffer

Buffer also offers three different post scheduling options:

1. Buffer Now: With Buffer Now, you can add posts to be sent immediately.
2. Schedule: With Schedule, you can add posts to be sent at a later time.
3. Queue: The Queue lets you add posts to be sent at a later time. You can add posts to the Queue manually

6. Hootsuite vs Buffer Based On Ad Hoc Posting Options

When it comes to social media management, there are a few key factors to consider: the ability to post ad hoc (on the fly), the ability to collaborate with team members, and the ability to track analytics.

Hootsuite and Buffer both offer ad hoc posting options, but there are some key differences.

With Hootsuite, you can post to multiple social media platforms simultaneously, while Buffer allows you to create a queue of posts that are automatically published at designated times.

Hootsuite also offers team collaboration features, such as the ability to assign tasks and comments, as well as the ability to track team analytics.

Buffer does not currently offer team collaboration features but does offer team analytics.

Overall, Hootsuite is the more comprehensive social media management tool, with the ability to post ad hoc, collaborate with team members, and track analytics.

If you’re looking for a tool that offers ad hoc posting and team analytics, Hootsuite is the best option.

If you’re looking for a tool that offers a queue of posts and team collaboration features, Buffer is the best option.

7. Hootsuite vs Buffer based on Conversation Management

Both Hootsuite and Buffer offer features that allow you to manage your social media conversations.

However, there are some key differences between the two tools.

Hootsuite also offers more features and flexibility than Buffer.

Hootsuite’s features include the ability to track and measure your social media campaigns, schedule posts, and collaborate with team members.

Buffer is a simpler tool than Hootsuite and is better suited for businesses that want to only schedule posts and track the reach and engagement of their posts.

Overall, Hootsuite is a more comprehensive tool than Buffer and is better suited for businesses that want to manage their social media conversations in a more detailed way.

8. Hootsuite vs Buffer Based on Content Approval Features

Buffer and Hootsuite are both tools used to manage social media accounts, but they differ in their content approval features.

With Hootsuite, you can approve or disapprove content before it is published, which is useful if you are managing a brand’s social media accounts.

Buffer, on the other hand, does not have an approval feature, which means that you have to be careful about what you publish, as it could go out to your followers immediately.

If you are looking for a tool that will help you approve content before it is published, then Hootsuite is the better option.

If you are not too worried about approving content before it is published, then Buffer is a good option.

9. Hootsuite vs Buffer Based on Reporting and Dashboard views

Hootsuite and Buffer both offer robust features and reporting capabilities, as well as easy-to-use dashboards.

10. Hootsuite vs Buffer Based on Quality of Content Recommendations

Hootsuite is known for its ability to recommend the best times to post content to social media. It does this by analyzing your past posts and then predicting the best time for you to post in the future.

However, Hootsuite does not always recommend the best content to post.

In some cases, the content that is recommended is not very relevant to your audience.

Buffer, on the other hand, is also known for its ability to recommend the best content to post, but it does it differently.

It does this by analyzing the content that is being shared by other users in your industry.

This allows Buffer to recommend content that is relevant to your audience and that is likely to be successful.

Overall, we would say that Buffer is the better option when it comes to content recommendations.

Hootsuite is a good tool, but Buffer is a little bit better in this aspect.

11. Hootsuite vs Buffer Based on Content Library

Hootsuite is best for businesses with a large content library. With Hootsuite, you can upload and schedule all of your content in one place, and then track how it’s performing on social media.

You can also use Hootsuite to monitor your competitors and find new content to share.

Buffer is best for businesses that are looking for a more streamlined social media management experience.

With Buffer, you can add links, images, and videos to your queue, and then Buffer will automatically post them at the best time for your audience.

Buffer also offers a built-in analytics tool that lets you track how your posts are performing.

12. Hootsuite vs Buffer based on Third-party App Integrations

Here’s a look at how Hootsuite and Buffer compare when it comes to integrations with third-party apps:

Hootsuite

Hootsuite has a massive list of integrations with third-party apps, including Twitter, Facebook, LinkedIn, Instagram, YouTube, and more.

You can use Hootsuite to schedule posts, track mentions, analyze your social media performance, and more.

Buffer

Buffer also has a long list of integrations, including Twitter, Facebook, LinkedIn, Instagram, and YouTube.

Buffer allows you to schedule posts, track mentions, and analyze your social media performance.

Winner: Hootsuite

Hootsuite wins when it comes to integrations with third-party apps. If you’re looking for a tool that can do it all, Hootsuite is the best option.

13. Hootsuite vs Buffer Winner Based on features

Hootsuite offers more features than Buffer, including:

• Twitter analytics
• Facebook insights
• Team management
• Auto scheduling

Buffer offers more integrations than Hootsuite, including:

• Google Analytics
• MailChimp
• Salesforce

Based on these features, Hootsuite is the WINNER.

Which tool is right for you?

Here are a few things to consider:

1. How Many Social Media Accounts Do You Need To Manage?

If you need to manage multiple social media accounts, Hootsuite is the better option. It offers more features and analytics than Buffer.

2. How Often Do You Want To Post Updates?

If you want to post updates regularly, you’ll need a tool like Hootsuite or Buffer.

Buffer is great for scheduling posts, while Hootsuite offers more features for managing your social media accounts.

Hootsuite vs Buffer Frequently Asked Questions

Is there anything better than Hootsuite?

There may be, but not many.

Hootsuite is one of the best social media management platforms on the web.

It lets you easily manage all your social media accounts from one place, schedule posts, track conversations, and measure your success.

Why is Hootsuite so great?

There are a few reasons.

Hootsuite offers a ton of features, including the ability to track your brand’s social media ROI, measure your audience engagement, and more.

And also, Hootsuite is always expanding and evolving, so you can be sure you’re always getting the latest and greatest features.

If you’re looking for a social media management platform that will make your life easier, Hootsuite is the answer. Try it today and see for yourself!

Is Buffer good for Instagram?

Buffer is an amazing tool for Instagram!

It allows you to post and schedule your posts ahead of time, which is great for maintaining a consistent presence on the platform.

Buffer also provides detailed analytics on your posts, so you can track how well they’re doing and learn what works best for you.

Is Buffer Instagram approved?

Buffer is a social media management platform that integrates with Instagram.

This integration allows users to schedule posts, track analytics, and collaborate with team members.

So, Yes!

Buffer is approved to manage Instagram posts. The Buffer platform is simple to use and provides a variety of features that allow users to effectively manage their Instagram accounts.

Buffer also offers a free plan, which makes it an affordable option for businesses and individuals.

If you are looking for a platform to help you manage your Instagram posts, Buffer is a great option. The platform is easy to use, provides a variety of features, and is affordable.

What are the limitations of Hootsuite?

First and foremost, Hootsuite is a social media management platform, meaning it helps businesses and organizations manage their social media accounts in one place.

It offers a wide variety of features, including the ability to schedule posts, view analytics, and respond to comments.

However, Hootsuite is not a content management system (CMS), meaning it doesn’t help businesses create or publish content.

It also doesn’t offer features for managing email marketing or paid advertising campaigns.

Why should I use Buffer?

Buffer is a social media management tool that lets you easily post updates to Facebook, Twitter, LinkedIn, and other social networks.

You can add updates one at a time, or schedule them for later. Buffer also provides detailed analytics on how your updates are performing.

Buffer is especially useful for businesses that want to maintain a consistent social media presence.

By using Buffer, you can ensure that your updates are always scheduled and posted at the best times for your audience.

Is Buffer a good social media tool?

Buffer is a great social media tool because it helps you to easily schedule posts and track how well they are performing.

You can also use Buffer to monitor your competition and find new content to share.

Buffer makes it easy to keep your social media accounts updated with fresh content.

Summary

There you have it!

The ultimate showdown between Hootsuite and Buffer. Both are great tools, but each has its unique strengths and weaknesses.

If you’re looking for a comprehensive social media management solution, Hootsuite is the way to go. It has all the features you need to manage your social media accounts, plus a few extras.

Buffer, on the other hand, is great for quickly scheduling posts and monitoring your feeds. It’s perfect for small businesses or bloggers who need to squeeze a little extra productivity out of their day.

So, which tool is right for you? That depends on your needs and budget. If you want the best of the best, go with Hootsuite. If you’re looking for a more affordable option, Buffer is a good choice.