The State of Video Marketing: 10 Essential Statistics

Video marketing is a rapidly growing area, and businesses are eager to learn about its impact and potential.

Just yesterday, marketing was evolving at the speed of a mouse click, now, I’m not sure if it’s either at the speed of tapping or scrolling speed, but whichever is super fast to keep up with.

Unfortunately, staying ahead of the curve is not just a choice; it’s a necessity.

Video content has always been a thing for centuries but has definitely gone through phases.

• Early Experiments (Late 19th Century)
• Silent Films (Early 20th Century)
• Introduction of Sound (1920s)
• Television Era (1950s)
• Home Video (1970s-1980s)
• Cable TV and Satellite TV (1980s-1990)
• Digital Video (1990s-2000s)
• Online Video Sharing (The mid-2000s), the era of YouTube
• Streaming Services (Late 2000s-Present)
• Social Media Video (2010s-Present)
• Virtual Reality (VR) and Augmented Reality (AR) Video (2010s-Present)

Then video marketing; and with video marketing, it’s no longer just about producing compelling content; it’s about orchestrating an immersive visual symphony that captivates, informs, and converts.

Welcome to the future, where the lens is mightier than the pen, and the screen is your canvas for storytelling.

Buckle up as we uncover not just the statistics but the insights, trends, and strategies that will redefine the way you approach your audience.

From mobile domination to the rise of live streaming, from the subtle power of video email to the seismic impact of user-generated content, we journey through the digital wilderness, armed with facts that will empower your brand like never before.

Are you ready to leverage insights that will let your every published pixel tell a story, and every frame craft a connection?

Video Marketing Statistics of All Time

1. Video Consumption Trends:

• Over 85% of internet users in the United States watch online video content monthly. (Source: Statista)

• 50% of global internet users watch videos related to a product or service before making a purchase decision. (Source: Google)

• YouTube, with over 2 billion logged-in monthly users, is the most popular platform for video consumption. (Source: YouTube)

1. Mobile Video Dominance:

• Mobile devices account for more than 70% of total global online video views. (Source: Cisco)

• 90% of consumers watch videos on their mobile devices vertically, emphasizing the importance of mobile-friendly content. (Source: Wibbitz)

• Mobile video consumption has increased by 50% year over year. (Source: eMarketer)

• 55% of Consumers Use Videos for Purchase Decisions (Google Research)

1. Social Media Video Engagement:

• Videos on social media receive 1200% more shares than text and image content combined. (Source: G2 Crowd)

• Facebook is the most popular social platform for video content, with 8 billion daily video views. (Source: Social Media Today)

• Instagram Stories, a short-form video feature, is used by over 500 million users daily. (Source: Instagram)

1. Video ROI for Businesses:

• 88% of marketers report that video marketing provides a positive return on investment. (Source: Wyzowl)

• Marketers who use video grow revenue 49% faster than those who don’t. (Source: Vidyard)

• Businesses using video in their marketing see a 27% higher click-through rate and 34% higher web conversion rates. (Source: Aberdeen Group)

1. Video Search Rankings:

• Video content increases the likelihood of appearing on the first page of search engine results by 53 times. (Source: Cisco)

• Pages with video content are 53% more likely to achieve organic first-page rankings in Google. (Source: BrightEdge)

• Video thumbnails in search results can increase click-through rates by 41%. (Source: ReelSEO)

1. Live Streaming Growth:

• Live streaming has grown by 99% on a year-over-year basis, with businesses using it for product launches, Q&A sessions, and behind-the-scenes content. (Source: Livestream)

• 80% of consumers prefer live video from a brand over written blog posts. (Source: Livestream)

• On Facebook, users spend 3 times more time watching live videos compared to pre-recorded content. (Source: Facebook)

1. Video in Email Campaigns:

• Including the word “video” in an email subject line can increase open rates by 19% and click-through rates by 65%. (Source: HubSpot)

• Emails with embedded videos have a 96% higher click-through rate than those without. (Source: Forrester Research)

• Video emails can reduce unsubscribe rates by 26%. (Source: Campaign Monitor)

1. Video Personalization:

• 72% of consumers prefer videos that explain products and services over text-based content. (Source: HubSpot)

• Personalized video content can increase engagement rates by 35%. (Source: McKinsey & Company)

• 78% of consumers say personally relevant content increases their purchase intent. (Source: Marketo)

1. User-Generated Content:

• Brands that incorporate user-generated content into their video marketing strategy experience a 97% increase in purchase intent. (Source: Yotpo)

• User-generated videos on YouTube receive 10 times more views than branded content. (Source: Tubular Insights)

• 85% of consumers find visual user-generated content more influential than brand photos or videos. (Source: TurnTo)

1. Video Accessibility and Inclusivity:

• 85% of Facebook videos are watched without sound, highlighting the importance of captions and subtitles for accessibility. (Source: Facebook)

• Videos with closed captions can increase view time by 40%. (Source: 3Play Media)

• 71% of people with disabilities leave a website immediately if it’s not accessible, including video content. (Source: WebAIM)

Conclusion

No matter how few or much the stats here, one thing is abundantly clear: video isn’t just a marketing tool; it’s a medium of communication.

With video marketing, we transcend the boundaries of text and static images and can now combine them with moving effects.

It’s a dynamic force that weaves narratives, engages emotions, and drives results.

There are already debates as to whether video will replace another type of content, which is very unlikely, but shows that the statistics we’ve uncovered are not mere numbers.

They are the signposts pointing toward a future where businesses thrive by embracing the visual and the interactive.

From the undeniable sway of mobile video to the magnetic pull of live streaming, video marketing is a realm of endless possibilities.

It’s where personalization becomes a competitive edge, user-generated content transforms into a powerful ally, and accessibility ensures no audience is left behind.