Mobile Text Message Marketing [in Action]

Ever glanced at your phone because it buzzed with a new message? Of course, you have! We all have. That’s the power of mobile text message marketing. It’s personal, immediate, and demands attention.

In this post, we’re going to delve into the world of mobile text message marketing and why it’s a game-changer for businesses.

Why Mobile Text Message Marketing?

Think about it. Your phone is almost always within arm’s reach. It’s the first thing you check in the morning and the last thing you put down at night.

Now imagine being able to reach your customers directly.

That’s what mobile text message marketing offers.

It’s a direct line to your customers, and it’s revolutionizing the way businesses communicate.

Here are hard facts about why mobile text message marketing is worth your attention:

• 98% Open Rate: Text messages have an impressive open rate of 98%, making them one of the most effective communication channels.
• 90% Read Within 3 Minutes: Not only are text messages opened, but 90% of them are also read within three minutes of receipt.
• High Engagement: Text message marketing campaigns have an average engagement rate of 8 times higher than email.
• 75% of Consumers: According to a survey, 75% of consumers are comfortable receiving SMS messages from brands as long as they opt-in.
• 45% Response Rate: Text messages have an average response rate of 45%, far surpassing email’s average response rate of 6%.
• 70% of Consumers: A survey found that 70% of consumers believe SMS is a good way for businesses to get their attention.
• 10-Digit Long Codes: Brands can use 10-digit long codes for text message marketing, allowing for a shorter time to market.
• 160 Characters: Text messages can contain up to 160 characters, just like a tweet (or should I say, a xeet), including text, emojis, links, and phone numbers.
• Regulated by TCPA: In the US, text message marketing is regulated under the Telephone Consumer Protection Act of 1991, ensuring consumer privacy.
• MMS Capabilities: Multimedia Messaging Service (MMS) allows brands to add visuals like GIFs or photos to text messages, driving higher mobile engagement.

The Nitty-Gritty of Mobile Text Message Marketing

Mobile text message marketing, or SMS marketing, is more than just sending texts. It’s about crafting the right message, to the right person, at the right time.

It’s about creating a dialogue, not a monologue. And it’s about using data to understand your customers better and deliver personalized messages that resonate.

Let’s see mobile text message marketing in action in a real-world example from the perspective of a blogger:

1. Crafting the Right Message

Imagine you’re a blogger who writes about personal finance. You’ve just published a new blog post about the top best SMS marketing software.

The message you craft might be something like, “Discover the top best SMS marketing software in our latest blog post. Take control of your marketing today!”

2. Reaching the Right Person

Now, who do you send this message to? Everyone on your list? Not necessarily.

Let’s say you’ve been tracking your subscribers’ engagement and you know that a segment of your list regularly reads your posts about digital marketing and software reviews. These are your “growth-conscious readers”, and they’re the perfect audience for your new post.

3. Timing it Right

Next, consider the timing.

You could send the message first thing in the morning, but your analytics show that your audience is most active in the evening.

So, you decide to send the message at 6 PM, just as your readers are winding down for the day and have time to engage with your content.

4. Creating a Dialogue

But mobile text message marketing isn’t just about sending messages—it’s also about receiving them.

So, at the end of your message, you might include a question like, “Which software are you excited to try? Reply and let us know!”

This encourages your subscribers to respond, turning your marketing message into a two-way conversation.

They can also do this in the comment section of the post.

5. Using Data for Personalization

Finally, remember that data is your friend. The more you know about your subscribers, the more personalized—and effective—your messages can be.

For instance, if you know a subscriber recently downloaded a budgeting app you reviewed, you might tweak the message to say, “Loved our last budgeting app review? Check out our latest post for more great finds!”

By crafting the right message, targeting the right person, timing it right, creating a dialogue, and using data to personalize your messages, you can make your mobile text message marketing campaign a resounding success.

The Impact of Mobile Text Message Marketing

The beauty of this marketing lies in its simplicity and effectiveness.

Text messages have an astounding open rate of 98% as we have noted before, but it is very important because it dwarfs that of email marketing.

And it’s not just about open rates. It’s about engagement. Customers who receive texts from businesses feel more valued and are more likely to take action.

There’s an elegant simplicity to mobile text message marketing that belies its profound effectiveness. It’s a tool that, when wielded correctly, can create a deep and meaningful connection between businesses and their customers.

Consider this: text messages boast a staggering open rate of 98%. To put that into perspective, it’s like standing in a packed stadium and knowing that virtually every single person there will read your message.

It’s a level of reach that email marketing, for all its merits, can’t quite match.

But the power of mobile messaging for marketing extends beyond just open rates. It’s about the quality of engagement that it fosters.

When a customer’s phone buzzes and they see a text from your business, it’s a personal and direct form of communication. It’s a whisper amidst the noise, a tap on the shoulder amidst the crowd.

And customers respond to that. They feel seen. They feel valued. They feel engaged.

And an engaged customer is more likely to take action, whether that’s making a purchase, signing up for a service, joining your newsletter, or simply developing a more positive perception of your brand.

In essence, mobile text message marketing is more than just a marketing strategy. It’s a way of building relationships, of saying to your customers, “We see you, we value you, and we’re here for you.”

And in today’s world, where indifference often prevails and the pressure to portray an idealized lifestyle is rampant, that’s a message that truly strikes a chord.

Making Mobile Text Message Marketing Work for You

So, how do you harness the power of mobile text message marketing?

It starts with building a list of customers who have opted in to receive your messages.

Then, it’s about crafting engaging, personalized messages that provide value.

And remember, it’s a conversation. Encourage responses and use feedback to refine your strategy.

So, you’re ready to harness the power of mobile text message marketing? Excellent! But,

• where do you start?
• How do you ensure that your text message marketing campaign is not just effective, but also respectful and engaging?

Let’s break it down:

Step 1: Building Your Customer List

The foundation of any successful mobile text message marketing campaign is a solid list of customers who have opted in to receive your messages.

This isn’t just a best practice—it’s a legal requirement under regulations like the TCPA.

Start by promoting your text message marketing campaign on your website, social media platforms, and other marketing channels.

Make the value proposition clear: what will customers gain from receiving your text messages?

• Exclusive deals?
• Helpful tips?
• The inside scoop on new products or services?

Make it enticing, and make the opt-in process as simple as possible.

Step 2: Crafting Engaging, Personalized Messages

Once you have your list, it’s time to start crafting your messages. Remember, each text message is a direct line of communication with your customer. It’s a chance to engage them on a personal level.

To do this effectively, your messages need to be both engaging and personalized.

Use your customer data to segment your list and tailor your messages to each segment.

A well-timed, personalized text message can make a customer feel valued and understood, increasing their likelihood of taking action.

Step 3: Encouraging Conversation and Using Feedback

Mobile text message marketing isn’t a one-way street. It’s a conversation. Encourage your customers to respond to your messages, whether that’s by asking a question, providing feedback, or taking part in a poll or survey.

And don’t just encourage feedback—use it. Listen to what your customers are saying, and use their feedback to refine and improve your strategy.

This will not only make your campaign more effective, but it will also show your customers that you value their input.

Step 4: Measuring Success and Adjusting Your Text Message Advertising Strategy

Finally, like any marketing strategy, mobile text message marketing should be data-driven. Use analytics to measure the success of your campaign.

• Are your messages being opened?
• Are they driving action?
• What kind of feedback are you receiving?

Use this data to adjust your strategy as needed. Remember, mobile text message marketing is a dynamic process. It’s about learning, growing, and constantly striving to better serve your customers.

By following these steps, you can create a mobile text message marketing campaign that not only drives results but also builds meaningful relationships with your customers.

It’s a powerful tool, and with a little effort and strategy, it can be a game-changer for your business.

But, one last thing:

Choosing the Right Tools for Mobile Text Message Marketing

The right tools can make or break your mobile text message marketing strategy.

You need a platform that allows you to manage your contact list, send bulk messages, automate campaigns, and track your results.

We made an ultimate review post on the best of such tools that stands out from the crowd, packed with features designed to help you succeed in the world of mobile text message marketing, and ranked them in this best SMS marketing software review post.

Wrapping Up

It’s personal, immediate, and effective, what more can you ask for?

And with the right strategy and tools, mobile text message marketing can transform the way you connect with your customers.

So, are you ready to embrace the power of mobile text message marketing?

Happy texting!