in INFORM
Why Product Description is Critical to Success and How to Write it
We all know the importance of product photos for online shopping. After all, you can’t exactly pick up
your computer screen and look at the item from every angle.
But just as important as your product photos are your product descriptions. What you add to the
description of your items is what sets you apart from other sellers and helps encourage potential
customers to make a purchase.
Why Is A Product Description Important?
1. Product descriptions communicate with your audience
A picture may be worth a thousand words, but product descriptions are just as important. With an
eCommerce store, you have to communicate with your customers and build trust in your brand.
Product descriptions are a great way to do just that.
Product descriptions can help build credibility for your business by giving visitors details about the
products you offer.
They also allow customers to learn about products without leaving their site and searching for information elsewhere on Google or other sites that could provide inaccurate information about the product (like
Amazon).
2. Product Descriptions Can Increase Your Click-through Rate
Product descriptions can increase your click-through rate. A well-written product description is
usually one of the first things people see when they visit a website.
It’s also one of the most important parts of your listing on Amazon, Google Shopping, or any
other marketplace where you are trying to sell products. If done right, a great product description
will help you stand out from the competition and increase sales.
3. Product descriptions can convert more visitors into buyers.
According to some experiments I conducted, when there are less than 400 words on a webpage, only 20% of users will read all of it before making their decision about whether or not to buy something.
However, when there are 500+ words on a page, 50% will read all of it. I also found that
having more than one image per 500 words can significantly increase conversion rates by 10%.
How to track words in a product description
It’s very important to know how many words you have written in a product description. An online word
counter tool is a free resource that you can use to make it happen. It allows you to know the accurate
number of words and characters in a text.
All you have to do is just copy and paste the text inside the designated area. Alternatively, you can type
the text and see the number of words increasing in real-time.
You can also make your product descriptions free from errors using the free grammar check option. Extra
features that you can benefit from include keyword density checker, autosave, clear text, font selector,
and text size chooser.
4. Product descriptions are what you need to help you stand out from the
competition
Product descriptions are critical to your SEO. They help you stand out from the competition. And they
help you attract new customers, keep your existing customers, and drive more reviews.
Your product description is what helps visitors make decisions about whether or not they want to buy a
product from your site. If someone lands on a page where they can’t see all of the features of the product, how can they know if it’s right for them?
They need to be able to see everything that makes up that product so that they don’t have any questions
left unanswered when it comes down to making their decision on whether or not this product is worth
purchasing for them personally.
5. Product descriptions have the ability to convert
Product descriptions have the ability to convert visitors into recurring customers. If you write a
compelling description, it can double the volume of sales. If you are getting a good volume of organic
traffic, but sales are not increasing accordingly, then try changing the way you write product descriptions.
- They help you convert more customers
- They make it easier to find products
- They help you sell more
6. Product descriptions make you look more credible and trustworthy
Product descriptions are a great way to build trust, credibility, and authority. They help you establish
yourself as a thought leader in your industry and also allow you to showcase your expertise.
Product descriptions also help you build relationships with customers by providing them with useful
information about the product they’re interested in buying.
If they want to learn more about why they should purchase this product, then go ahead and give it to
them! It will only work in favor of building up their interest even further.
Product descriptions can also be used as an opportunity for branding purposes since they give room for
creativity so that people can see who exactly sells these products or services online (i.e., what kind of
image does this company have).
Furthermore, suppose someone sees another user rating a certain product highly because of its description provided by whoever owns it (i.e., seller).
In that case, the chances are high that a person would consider buying from such an owner because they
know how trustworthy those recommendations are.
Your product description is a big part of growing your eCommerce business
Product descriptions are the most important part of the buying process, and they’re also one of the key
ways you can differentiate yourself from your competitors.
In addition, they’re a key way to establish your brand identity, build trust with customers, improve SEO
rankings, and convert more shoppers into buyers and increase sales.
How To Write an Effective Product Description
Writing effective product descriptions is a crucial part of selling your products.
Your description is one of the only pieces of content you can control in your store. As a result, your
competitors’ products will always be similar, and your customers will always have questions about how
your product works and what it does.
This guide will walk you through how to write an effective product description from start to finish.
Here are some tips to help you write an effective product description:
- Keep it short and simple.
- Include your keywords.
- Use bullet points, not paragraphs.
- Include details that appeal to your target audience.
- Don’t use jargon or slang terms that might confuse your reader or make them feel uncomfortable when they read your copy.
Conclusion
Product descriptions are a crucial part of your eCommerce store. They play a big part in helping you sell
your products, so they can’t be overlooked.
The good news is that there are many ways to improve your product description writing and ensure that it
converts customers. If you want to make sure that you’re writing the best product descriptions for your
business, check out our course on eCommerce writing.