How To Improve SERP Rankings [The 7 Traffic Targets]

Improving SERP ranking will involve implementing three different types of SEO; On-page SEO optimizations, Off-page SEO optimizations, and Technical SEO.

In this guide, we will discuss how to improve ranking for each of the different components of the search engine result page, except the paid search.

Here are our sevel (7) targets:

• Feature snippet
• People Also Searched For
• Organic SERP,
• Local results,
• Image results,
• Knowledge Graph
• Video Results

How to Improve SERP Rankings

If you want to boost your search engine rankings and increase the volume of your website’s traffic from the SERP (Search Engine Results Page) of any search engine, you’re in the right place.

In this guide, we’ll walk you through strategies to improve your rankings in various types of SERPs, from featured snippets to image results.

Let’s dive in!

1. Featured Snippet: Grab the Spotlight

Appearing in a featured snippet can catapult your content to the top of the SERP.

Here’s how to make it happen:

Answer the Query Directly:

To secure a featured snippet, ensure your content directly addresses the search query.

Keep it concise and to the point.

Clarity is Key:

Write clearly and concisely, as featured snippets are limited to a few sentences.

Make your content easy to understand.

Headings and Subheadings:

Structure your content with headings and subheadings.

This not only improves readability but also helps Google comprehend your content.

Visual Appeal:

Incorporate images and videos. They not only enhance the visual appeal but can also boost your chances of being featured.

With these, you’ll boost your chances of clinching the coveted featured snippet spot and attracting more visitors to your site.

2. People Also Searched For: Tap into the Curiosity of Users

The “People Also Searched For” (PAF) section on Google is a goldmine for traffic.

Here’s how you can appear in these results:

High-Quality Content:

Craft informative, engaging, and unique content relevant to the original search query.

*PAF Keyword Optimization:

Integrate relevant keywords in your content, title tags, meta descriptions, and headings.

This helps Google understand your content’s purpose.

Structured Websites:

Ensure your web page is well-structured with clear headings and subheadings.

Backlink Strategy:

Cultivate backlinks from high-quality websites to bolster your authority.

Stay Updated:

Keep your content fresh and in line with current trends.

Social Media Promotion:

Share your content on social media platforms to broaden your reach.

Google Search Console:

Leverage Google Search Console to track your performance and identify areas for enhancement.

By implementing these tactics, you can increase your likelihood of appearing in PAF results and draw more visitors to your site.

3. Organic SERP:

Aim for the Top

Achieving high visibility in organic SERPs requires a solid strategy:

Quality Content:

Craft high-quality, informative, and original content directly related to the search query.

Organic SERP Keyword Integration:

As always, incorporate relevant keywords into your content, title tags, meta descriptions, and headings.

Website Structure:

Make use of headings and subheadings to organize your content.

4. Local SERP: Connect with Nearby Customers

To shine in local SERPs, optimize your online presence:

Google Business Profile Keyword Optimization:

Use relevant keywords in your website content, Google Business Profile description, and business name.

Complete Profile:

Ensure your Google Business Profile is complete with accurate information, including your address, phone number, website, hours of operation, and multimedia.

Positive Reviews:

On the one hand, provide quality services, and on the other hand, encourage customers to leave positive reviews on your Google Business Profile.

Local Backlinks:

Cultivate backlinks from local websites to establish credibility.

Claim on Google Maps:

Claim your business on Google Maps to boost local visibility.

Mobile Optimization:

Make your website mobile-friendly for users on smartphones and tablets.

Local Keywords:

Include local identifiers in your content, such as city, state, and neighborhood names.

Directories:

Get listed in local directories to increase local visibility.

Implement these tactics to increase your chances of appearing in local SERPs and attracting nearby customers.

5. Image SERP: Picture Perfect Results

Optimize your images for search engines to appear in image SERPs:

Content Keyword Optimization:

Use relevant keywords in the file name, alt text, and title text of your images.

Image Quality:

Ensure your images are high-quality and properly sized.

Image Directories:

Submit your images to image directories for better discoverability.

Content Delivery Network (CDN):

Utilize a CDN to improve image loading speed.

Watermarking:

Protect your images with watermarks to prevent unauthorized use.

Social Media Promotion:

Share your images on social media platforms to increase visibility.

6. Knowledge Graph: Gain Authority

To appear in the Knowledge Graph SERP, establish your authority:

Quality Content:

Create informative, comprehensive, and well-structured content relevant to the Knowledge Graph entry.

Schema Markup:

Implement schema markup, like Person or Organization schemas, to improve your chances.

Google Maps Business Claim:

If you have a business, claiming it on Google Maps can help you appear in the Knowledge Graph.

Media Exposure:

Get featured in news articles and other high-quality websites to enhance your authority.

7. Video SERP: Lights, Camera, SEO

And finally, to appear in a video SERP, optimize your videos:

High-Quality Videos:

Create engaging, well-produced, and informative videos.

Video Keyword Optimization:

Use relevant keywords in video titles, descriptions, and tags.

Transcripts:

Provide video transcripts in descriptions for accessibility and improved indexing.

Hosting Platform:

Upload videos to reputable hosting platforms like YouTube, Vimeo, or DailyMotion.

Promotion:

Share your videos on social media and submit them to video directories.

Keyword Consistency:

Ensure consistency in keywords across video elements.

Embed on Website:

Embed videos on your website for better accessibility and SEO.

Social Promotion:

Promote videos on social media to increase visibility.

Directories:

Submit videos to relevant video directories to expand your reach.

General Tips to Improve SERP Rankings

Backlink Building:

Cultivate backlinks from authoritative websites.

Content Freshness:

Keep your content up-to-date and aligned with current search trends.

Social Media Promotion:

Share your content on social platforms to expand your audience.

Google Search Console:

Utilize Google Search Console to monitor your website’s performance and pinpoint areas for improvement.

Schema Markup:

Implement schema markup on your website.

Schemas like FAQ and HowTo can enhance your featured snippet prospects.

Conclusion: SEO Success Awaits

Improving your SERP rankings is a continuous process that demands dedication and adaptability.

While there are no guarantees due to Google’s evolving algorithms, implementing these strategies can significantly enhance your chances of visibility and success.

Remember, SEO is an ongoing journey, so stay informed, stay optimized, and watch your rankings soar.

Good luck!