Buzzsumo Review: Analyze, Track Performance of Your Content

Buzzsumo is a powerful tool that allows you to analyze and track the performance of your content on social media platforms.

It’s a valuable tool for both marketers and content creators, as it gives you insight into what types of content are resonating with your audience and helps you identify opportunities for improvement.

One of the main benefits of using Buzzsumo is that it helps you stay up-to-date with the latest trends in your industry.

By tracking the performance of your competitors’ content, you can see what’s working for them and use that information to inform your own content strategy.

In addition to tracking the performance of your own content, Buzzsumo also allows you to discover the most shared and popular content in your industry.

This can be a great way to identify new opportunities for content creation and promotion.

Pros of using Buzzsumo

Gives you insight into the performance of your own content on social media platforms.
Allows you to track the performance of your competitors’ content.
Helps you identify trends and popular content in your industry.
Allows you to discover new opportunities for content creation and promotion.

Cons of using Buzzsumo

Can be expensive for larger organizations or businesses with a large volume of content.
May require some technical knowledge to fully utilize all of its features.

Features of Buzzsumo

Buzzsumo offers a wide range of features and tools to help you track the performance of your own content and stay up-to-date with the latest trends in your industry.

Some of the key features include:

Content Analysis

This tool allows you to track the performance of specific pieces of content on social media platforms.

Simply enter the URL of the content you want to track, and Buzzsumo will show you various metrics such as the number of social media shares and backlinks.

Competitor Analysis

With this tool, you can track the performance of your competitors’ content on social media platforms.

This can help you identify trends and opportunities in your industry, as well as see what’s working for your competitors and how you can improve your own content strategy.

Alerts

The alerts feature allows you to set up notifications for specific keywords or phrases, so you can stay up-to-date with the latest content in your industry.

You can also use this feature to track the performance of your own brand or content.

Influencer Analysis

This tool helps you identify key influencers in your industry and see how their content is performing on social media platforms.

You can use this information to build relationships with influencers and potentially collaborate on content.

Content Curation

The content curation feature allows you to discover the most shared and popular content in your industry and create custom lists of content to share with your audience.

Case studies or examples of how businesses have successfully used Buzzsumo to improve their content strategy:

There are countless examples of businesses and organizations that have used Buzzsumo to improve their content strategy and drive better results.

Here are a few examples:

A marketing agency used Buzzsumo to identify the most popular and shared content in their industry and used that information to inform their own content creation and promotion strategy.

As a result, they were able to significantly increase the number of social media shares and traffic to their website.

…

A small business used Buzzsumo to track the performance of its competitors’ content and identify opportunities for improvement.

By analyzing the most successful content in their industry, they were able to create more targeted and effective content that resonated with their audience.

…

A content marketing team used Buzzsumo to identify key influencers in their industry and build relationships with them.

By collaborating with these influencers, they were able to significantly increase the reach and impact of their content.

A comparison of Buzzsumo to similar tools in the market:

There are several other tools in the market that offer similar features to Buzzsumo, such as Ahrefs, SEMrush, and Moz.

However, Buzzsumo tends to be more focused on tracking the performance of the content on social media platforms and identifying trends and opportunities in specific industries.

Some of the key differences between Buzzsumo and other tools include:

Pricing

Buzzsumo tends to be more expensive than some of the other options on the market.

However, it also offers a wider range of features and a more intuitive interface.

Ease of use

Many users find Buzzsumo to be more user-friendly than some of the other options on the market.

It has a clean interface and is relatively easy to navigate, even for users who are new to content analysis tools.

Range of features

Buzzsumo offers a wide range of features, including the ability to track the performance of your own content, view your competitors’ content, discover popular content in your industry, and identify key influencers.

Some of the other tools on the market may offer a similar range of features, but they may not be as robust or as specifically geared toward content analysis and performance tracking.

A list of tips and best practices for using Buzzsumo effectively:

Here are a few tips and best practices for using Buzzsumo effectively:

Start by setting up alerts for specific keywords or phrases related to your industry. This will help you stay up-to-date with the latest content and trends in your field.
Use the competitor analysis feature to track the performance of your competitors’ content and identify opportunities for improvement in your own content strategy.
Take advantage of the content curation feature to discover the most shared and popular content in your industry. You can use this information to inform your own content creation and promotion efforts.
Use the influencer analysis feature to identify key influencers in your industry and build relationships with them.
Collaborating with influencers can help increase the reach and impact of your content.
Don’t forget to track the performance of your own content using the content analysis feature. This can help you identify areas for improvement and optimize your content strategy.

How To Get Started With Buzzsumo

A step-by-step guide for getting started with Buzzsumo and making the most of its features:

Sign up for a free trial of Buzzsumo on their website.
Explore the various features and tools available to you, including content analysis, competitor analysis, alerts, influencer analysis, and content curation features.
Set up alerts for specific keywords or phrases related to your industry. This will help you stay up-to-date with the latest content and trends.
Use the competitor analysis feature to track the performance of your competitors’ content and identify opportunities for improvement in your own content strategy.
Take advantage of the content curation feature to discover the most shared and popular content in your industry. Use this information to inform your own content creation and promotion efforts.
Use the influencer analysis feature to identify key influencers in your industry and build relationships with them.
Collaborating with influencers can help increase the reach and impact of your content.
Don’t forget to track the performance of your own content using the content analysis feature. This can help you identify areas for improvement and optimize your content strategy.

Frequently asked questions about Buzzsumo:

Is Buzzsumo worth the cost?

It really depends on your specific needs and goals. If you’re a content creator or marketer looking to track the performance of your own content and stay up-to-date with the latest trends in your industry, then Buzzsumo may be worth the cost. However, if you don’t have a lot of content or don’t need to track the performance of your competitors’ content, then it may not be as necessary.

Can I track the performance of specific content with Buzzsumo?

Yes, you can use the “Content Analysis” feature in Buzzsumo to track the performance of specific pieces of content. Simply enter the URL of the content you want to track, and Buzzsumo will show you various metrics such as the number of social media shares and backlinks.

Is there a limit to the number of competitors I can track with Buzzsumo?

There is no limit to the number of competitors you can track with Buzzsumo. However, keep in mind that the more competitors you track, the more expensive the tool may become. It’s important to carefully consider which competitors are most relevant to your business and focus on tracking their content.

Conclusion

Buzzsumo is a powerful tool that allows you to analyze and track the performance of your content on social media platforms, you can’t go wrong with it.