11 Best Market Research Software Tools [Reviewed and Ranked]

Market research is a crucial aspect of any business, as it helps companies understand their target audience, competitors, and the industry as a whole.

It enables businesses to make informed decisions about their products, services, and marketing strategies.

Conducting market research can be time-consuming and resource-intensive, but fortunately, there are a variety of market research tools available to help streamline the process.

In this guide, we will review the best market research tools on the market and discuss their benefits, pros, cons, and how to get started with each.

We will also answer some frequently asked questions about market research tools to provide a comprehensive overview of this topic.

What Is The Best Market Research Tool?

Here are my top picks of the best market research tools.

1. Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

It provides valuable insights into the behavior of website visitors, including their location, demographics, interests, and conversion rates. This information can be used to optimize website performance and target marketing campaigns.

Benefits

• Comprehensive: Google Analytics offers a wide range of features and reports, making it a comprehensive tool for analyzing website data.
• Free: Google Analytics is a free tool, making it an affordable option for businesses of all sizes.
• Easy to use: The interface is user-friendly and easy to navigate, making it accessible for users with little to no technical expertise.

Pros

• Provides real-time data: Google Analytics updates in real-time, allowing businesses to track and analyze website performance in real-time.
• Integrates with other Google tools: Google Analytics can be easily integrated with other Google tools, such as Google Ads and Google Search Console, providing a holistic view of a business’s online presence.

Cons

• Data limitations: While Google Analytics is comprehensive, it only tracks website data and does not provide insights into offline or non-digital interactions.
• Requires technical setup: Some technical setup is required to implement Google Analytics on a website, which may be daunting for users with little technical expertise.

How to get started

• Create a Google account if you don’t already have one.
• Go to the Google Analytics website and click “Sign In” in the top right corner.
• Follow the prompts to set up a new account and property.
• Install the Google Analytics tracking code on your website.

2. SurveyMonkey

SurveyMonkey is a survey software that enables businesses to create, distribute, and analyze surveys.

It offers a range of customizable templates and options for conducting market research, including online surveys, in-person surveys, and mobile surveys.

Benefits

• Customizable: SurveyMonkey offers a range of customizable templates and options for creating surveys, making it easy to tailor surveys to specific research goals and target audiences.
• User-friendly: The interface is intuitive and easy to use, making it accessible for users with little to no technical expertise.
• Scalable: SurveyMonkey offers plans for businesses of all sizes, making it a scalable option for businesses with varying research needs.

Pros

• Wide range of features: SurveyMonkey offers a range of features, including skip logic, branching, and data exporting, making it a powerful tool for conducting market research.
• Integration with other tools: SurveyMonkey integrates with other tools, such as Salesforce and Google Sheets, making it easy to analyze and share survey results.

Cons

• Limited free plan: While SurveyMonkey offers a free plan, it is limited in terms of features and the number of responses it can collect.
• Pricing: SurveyMonkey’s paid plans can be expensive for businesses with limited budgets.

How to get started

• Go to the SurveyMonkey website and click “Sign Up” in the top right corner.
• Follow the prompts to create a new account and set up your first survey.
• Customize your survey using the various templates and options available.
• Distribute your survey using the methods available, such as email, social media, or embedding it on your website.
• Analyze the results using the various reports and data exporting options available.

3. Qualtrics

Qualtrics is a survey software and market research platform that enables businesses to create, distribute, and analyze surveys and other research studies.

It offers a range of customizable templates and options for conducting market research, including online surveys, in-person surveys, and mobile surveys.

Benefits

• Customizable: Qualtrics offers a range of customizable templates and options for creating surveys and other research studies, making it easy to tailor studies to specific research goals and target audiences.
• Scalable: Qualtrics offers plans for businesses of all sizes, making it a scalable option for businesses with varying research needs.
• Comprehensive: Qualtrics offers a wide range of features and capabilities, making it a comprehensive tool for conducting market research.

Pros

• Wide range of features: Qualtrics offers a range of features, including skip logic, branching, and data exporting, making it a powerful tool for conducting market research.
• Integration with other tools: Qualtrics integrates with other tools, such as Salesforce and Google Sheets, making it easy to analyze and share survey results.

Cons

• Pricing: Qualtrics can be expensive for businesses with limited budgets.
• Complex interface: The interface can be complex and may be daunting for users with little technical expertise.

How to get started

• Go to the Qualtrics website and click “Sign Up” in the top right corner.
• Follow the prompts to create a new account and set up your first survey or research study.
• Customize your survey or study using the various templates and options available.
• Distribute your survey or study using the methods available, such as email, social media, or embedding it on your website.
• Analyze the results using the various reports and data exporting options available.

4. Social media listening tools

Social media listening tools, such as Hootsuite and Brand24, enable businesses to track and analyze social media conversations about their brand, industry, and competitors. These tools provide valuable insights into consumer sentiment and preferences, helping businesses to improve their products and marketing strategies.

Benefits

• Real-time insights: Social media listening tools provide real-time insights into social media conversations, allowing businesses to track and analyze trends in real time.
• Cost-effective: Social media listening tools are generally more affordable than other market research methods, making them a cost-effective option for businesses with limited budgets.
• Easy to use: The interfaces of social media listening tools are generally user-friendly and easy to navigate, making them accessible for users with little to no technical expertise.

Pros

• Wide range of features: Social media listening tools offer a range of features, including sentiment analysis, keyword tracking, and data exporting, making them powerful tools for conducting market research.
• Integration with other tools: Social media listening tools often integrate with other tools, such as Google Analytics and CRM systems, providing a holistic view of a business’s online presence.

Cons

• Limited to social media data: Social media listening tools only track social media conversations and do not provide insights into offline or non-digital interactions.
• Dependent on social media usage: The effectiveness of social media listening tools is dependent on the extent to which consumers are discussing a business or industry on social media.

How to get started

• Choose a social media listening tool that meets your business’s needs and budget.
• Sign up for an account and set up your social media listening dashboard.
• Define the keywords and topics you want to track.
• Monitor and analyze the social media conversations related to your business, industry, and competitors.

5. Attest

Attest is a market research and insights platform that enables businesses to conduct online surveys, focus groups, and other research studies. It offers a range of customizable templates and options for conducting market research, including online surveys, in-person surveys, and mobile surveys.

Benefits

• Customizable: Attest offers a range of customizable templates and options for creating surveys and other research studies, making it easy to tailor studies to specific research goals and target audiences.
• Scalable: Attest offers plans for businesses of all sizes, making it a scalable option for businesses with varying research needs.
• Comprehensive: Attest offers a wide range of features and capabilities, including AI-powered insights and real-time data, making it a comprehensive tool for conducting market research.

Pros

• Wide range of features: Attest offers a range of features, including skip logic, branching, and data exporting, making it a powerful tool for conducting market research.
• Integration with other tools: Attest integrates with other tools, such as Salesforce and Google Sheets, making it easy to analyze and share survey results.

Cons

• Pricing: Attest can be expensive for businesses with limited budgets.
• Complex interface: The interface can be complex and may be daunting for users with little technical expertise.

How to get started

• Go to the Attest website and click “Sign Up” in the top right corner.
• Follow the prompts to create a new account and set up your first survey or research study.
• Customize your survey or study using the various templates and options available.
• Distribute your survey or study using the methods available, such as email, social media, or embedding it on your website.
• Analyze the results using the various reports and data exporting options available.

6. Google Trends

Google Trends is a tool that enables businesses to track and analyze search trends on Google. It provides valuable insights into consumer interests and preferences, helping businesses to understand their target audience and optimize their marketing strategies.

Benefits

• Free: Google Trends is a free tool, making it an affordable option for businesses of all sizes.
• Easy to use: The interface is user-friendly and easy to navigate, making it accessible for users with little to no technical expertise.
• Real-time data: Google Trends updates in real-time, allowing businesses to track and analyze search trends in real-time.

Pros

• Wide range of features: Google Trends offers a range of features, including keyword tracking, trend comparison, and data exporting, making it a powerful tool for conducting market research.
• Integration with other tools: Google Trends can be easily integrated with other Google tools, such as Google Ads and Google Search Console, providing a holistic view of a business’s online presence.

Cons

• Limited to search data: Google Trends only tracks search trends and does not provide insights into offline or non-digital interactions.

How to get started

• Go to the Google Trends website.
• Enter the keywords or topics you want to track in the search bar.
• View the trend data and use the various features, such as comparison and data exporting, to analyze the results.

7. Social Mention by BrandMentions

Social Mention is a social media monitoring tool that enables businesses to track and analyze social media conversations about their brand, industry, and competitors. It provides valuable insights into consumer sentiment and preferences, helping businesses to improve their products and marketing strategies.

Benefits

• Real-time insights: Social Mention provides real-time insights into social media conversations, allowing businesses to track and analyze trends in real time.
• Cost-effective: Social Mention is generally more affordable than other market research methods, making it a cost-effective option for businesses with limited budgets.
• Easy to use: The interface of Social Mention is user-friendly and easy to navigate, making it accessible for users with little to no technical expertise.

Pros

• Wide range of features: Social Mention offers a range of features, including sentiment analysis, keyword tracking, and data exporting, making it a powerful tool for conducting market research.
• Integration with other tools: Social Mention integrates with other tools, such as Google Analytics and CRM systems, providing a holistic view of a business’s online presence.

Cons

• Limited to social media data: Social Mention only tracks social media conversations and does not provide insights into offline or non-digital interactions.
• Dependent on social media usage: The effectiveness of Social mentions is dependent on the extent to which consumers are discussing a business or industry on social media.

How to get started

• Go to the Social Mention website.
• Enter the keywords or topics you want to track in the search bar.
• View the data and use the various features, such as sentiment analysis and data exporting, to analyze the results.

8. Remesh

Remesh is a market research and insights platform that utilizes AI technology to conduct online focus groups and other research studies. It offers a range of customizable options for conducting market research and provides real-time insights into consumer preferences and sentiment.

Benefits

• Customizable: Remesh offers a range of customizable options for creating focus groups and other research studies, making it easy to tailor studies to specific research goals and target audiences.
• Scalable: Remesh offers plans for businesses of all sizes, making it a scalable option for businesses with varying research needs.
• Comprehensive: Remesh offers a wide range of features and capabilities, including AI-powered insights and real-time data, making it a comprehensive tool for conducting market research.

Pros

• Wide range of features: Remesh offers a range of features, including AI-powered insights, real-time data, and data exporting, making it a powerful tool for conducting market research.
• Integration with other tools: Remesh integrates with other tools, such as Salesforce and Google Sheets, making it easy to analyze and share survey results.

Cons

• Pricing: Remesh can be expensive for businesses with limited budgets.
• Dependent on internet connectivity: Remesh requires internet connectivity to function, which may limit its effectiveness in certain areas.

How to get started

• Go to the Remesh website and click “Sign Up” in the top right corner.
• Follow the prompts to create a new account and set up your first focus group or research study.
• Customize your focus group or study using the various templates and options available.
• Invite participants to join your focus group or study using the methods available, such as email or social media.
• Analyze the results using the various reports and data exporting options available.

9. Heartbeat Ai

Heartbeat Ai is a market research and customer insights platform that utilizes AI technology to conduct online surveys and focus groups. It offers a range of customizable options for conducting market research and provides real-time insights into consumer preferences and sentiment.

Benefits

• Customizable: Heartbeat Ai offers a range of customizable options for creating surveys and focus groups, making it easy to tailor studies to specific research goals and target audiences.
• Scalable: Heartbeat Ai offers plans for businesses of all sizes, making it a scalable option for businesses with varying research needs.
  • Comprehensive: Heartbeat Ai offers a wide range of features and capabilities, including AI-powered insights and real-time data, making it a comprehensive tool for conducting market research.

Pros

• Wide range of features: Heartbeat Ai offers a range of features, including AI-powered insights, real-time data, and data exporting, making it a powerful tool for conducting market research.
• Integration with other tools: Heartbeat Ai integrates with other tools, such as Salesforce and Google Sheets, making it easy to analyze and share survey results.

Cons

• Pricing: Heartbeat Ai can be expensive for businesses with limited budgets.
• Dependent on internet connectivity: Heartbeat Ai requires internet connectivity to function, which may limit its effectiveness in certain areas.

How to get started

• Go to the Heartbeat Ai website and click “Sign Up” in the top right corner.
• Follow the prompts to create a new account and set up your first survey or focus group.
• Customize your survey or focus group using the various templates and options available.
• Invite participants to join your survey or focus group using the methods available, such as email or social media.
• Analyze the results using the various reports and data exporting options available.

10. Answer the Public

Answer the Public is a keyword research tool that enables businesses to track and analyze search trends and consumer interests. It provides valuable insights into consumer preferences and questions, helping businesses to optimize their content and marketing strategies.

Benefits

• Free: Answer the Public is a free tool, making it an affordable option for businesses of all sizes.
• Easy to use: The interface is user-friendly and easy to navigate, making it accessible for users with little to no technical expertise.
• Wide range of data: Answer the Public provides data on a wide range of keywords and consumer questions, helping businesses to understand their target audience and optimize their content and marketing strategies.

Pros

• Wide range of features: Answer the Public offers a range of features, including keyword tracking, question analysis, and data exporting, making it a powerful tool for conducting market research.
• Integration with other tools: Answer the Public can be easily integrated with other tools, such as Google Ads and Google Search Console, providing a holistic view of a business’s online presence.

Cons

• Limited to search data: Answer the Public only tracks search trends and does not provide insights into offline or non-digital interactions.

How to get started

• Go to the Answer the Public website.
• Enter the keywords or topics you want to track in the search bar.
• View the data and use the various features, such as question analysis and data exporting, to analyze the results.

11. A/B Testing

A/B testing is a market research method that enables businesses to compare two or more versions of a product, website, or marketing campaign to determine which version performs better. It helps businesses to optimize their products, websites, and marketing strategies by identifying the most effective versions.

Benefits

• Data-driven: A/B testing is based on data and provides tangible results, helping businesses to make informed decisions.
• Cost-effective: A/B testing is generally more affordable than other market research methods, making it a cost-effective option for businesses with limited budgets.
• Easy to implement: A/B testing can be easily implemented on a small scale, making it a flexible option for businesses of all sizes.

Pros

• Wide range of applications: A/B testing can be applied to a wide range of products, websites, and marketing campaigns, making it a versatile tool for conducting market research.
• Integration with other tools: A/B testing can be easily integrated with other tools, such as Google Analytics and CRM systems, providing a holistic view of a business’s online presence.

Cons

• Limited to online interactions: A/B testing only tracks online interactions and does not provide insights into offline or non-digital interactions.
• Dependent on sample size: The effectiveness of A/B testing is dependent on the size of the sample and may not provide accurate results with a small sample size.

How to get started

• Choose the product, website, or marketing campaign you want to test.
• Create two or more versions of the product, website, or marketing campaign.
• Determine the metrics you want to track and set up tracking tools, such as Google Analytics.
• Distribute the different versions to a sample group and track the results.
• Analyze the results and determine the most effective version.

Frequently Asked Questions About Market Research Tools

Conclusion

In this guide, we reviewed some of the best market research tools on the market, including Google Analytics, SurveyMonkey, Qualtrics, social media listening tools, Attest, Google Trends, Social Mention, Remesh, Heartbeat Ai, Answer the Public, and A/B testing.

We discussed the benefits, pros, cons, and how to get started with each tool, as well as answered some frequently asked questions about market research tools.

By utilizing these tools, businesses can gain valuable insights into their target audience, competitors, and industry, helping them to make informed decisions and stay competitive.

Overall, the benefits of using market research tools are numerous. These tools provide valuable insights into consumer behavior, preferences, and sentiment, helping businesses to make informed decisions about their products, services, and marketing strategies.

Market research tools can save time and resources by streamlining the market research process and providing data in an easily accessible format.

Additionally, market research tools can help businesses stay up-to-date with industry trends and stay competitive.

There are various types of market research tools available, including web analytics tools, survey software, social media listening tools, and more.

When choosing the best market research tool for your business, consider the specific research goals and target audience of your business, as well as your budget and the cost of different market research tools.

Additionally, consider the level of technical expertise of your team and choose a tool with a user-friendly interface. Research the features and capabilities of different market research tools to determine which one meets your needs.